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Tsunami & Other Coastal Hazards Warning System Project Draft TCHWS Project Public Awareness & Education Strategy
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Outline Objective Strategy Rationale
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Objective
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Objectives To sensitize the public to the region’s vulnerability to tsunamis.
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Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact.
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Objectives To sensitize the public to the region’s vulnerability to tsunamis. Increase awareness of potential impact. Motivate the public to adopt tsunami preparedness measures.
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Strategy
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1.Create a brand 2.Identify a local partner 3.Select target groups 4.Develop programme messages
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Strategy 5.Identify appropriate communication tools. 6.Test & deliver the message 7.Evaluate 8.Sustain the programme
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Rationale – Create a Brand
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Rationale Spark interest in topic Create a tangible symbol for association with tsunami preparedness. Message continuity in the region Create a brand
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Rationale Tsunami Smart is… Being self-reliant Being proactive Working as a community
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Identify local partners
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Rationale NDO is a key partner Relevance to local context Increased sustainability Identify local partners
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Select Target Groups
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Rationale Focusing on 1-2 groups effectively Disparity of population needs National and community level Select target groups
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Rationale Coastal community residents Select target groups
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Rationale Coastal businesses Select target groups
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Rationale Coastal workers Select target groups
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Rationale Select target groups Tourism Sector
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Rationale Select target groups Education sector
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Develop programme messages
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Rationale Simple Develop programme messages
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Rationale Simple Positive Develop programme messages
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Rationale Simple Positive Relevant Develop programme messages
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Rationale The Caribbean region is vulnerable to tsunamis Messages
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Rationale Tsunamis do not occur frequently but their effects can be devastating. Messages
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Rationale Recognizing natural warning signs could save your life. Messages
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Rationale FEEL SEE HEAR RUN If the sea leaves so should you. Messages
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Identify communication tools
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Rationale National level - Mass media Community level - Direct interaction Identify appropriate communication tools
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Rationale Communication Tools Mass Media Public Service Announcements Newspaper article Newspaper advertisement Press Kit TV/Radio talk show appearances
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Rationale Communication Tools Direct meetings Tsunami Smart training sessions with teachers and disaster management educators.
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Rationale Communication Tools Printed material Tsunami Smart safety pamphlet FAQ specific to Pilot State Tsunami Smart signage Tsunami Smart display banners Teacher Educational Kit Teacher Educational Resources
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Rationale Campaigns serve as test for Project follow up. Feedback and results to be included as recommendations in Final Project Report. Test and deliver message
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Rationale Campaign Schedule Week 1Broadcast radio & TV PSA
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Rationale Campaign Schedule Week 2PSA Newspaper article Tsunami Smart training Talk show interviews Material distribution Tsunami awareness surveys
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Rationale Campaign Schedule Week 3Broadcast radio & TV PSA Week 4Broadcast radio & TV PSA
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Evaluation
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Rationale Survey administered to target groups at start of campaign week and one-year on. Evaluation
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Sustainability
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Rationale Provide NDO with training and communication tools. Develop teacher educational material for schools SRC public education and outreach Sustainability
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Thank You
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