1. THE SMOKING GUN Kevin Juan

2. SUMMARY The ethical dilemma of marketing E-cigarettes The stakeholders of this new medium of smoking The facts Positives vs. Negatives Recommendation

3. HOW ARE VAPE PIPES DIFFERENT FROM E-CIGARETTES? They are essentially the SAME THING! Cartridge of liquid nicotine Variety of flavors, including tobacco Cleaner than traditional cigarettes

6. WHO ARE THE STAKEHOLDERS? SOCIETY! Positives Cleaner for society than cigarettes -No Smelly clothes, cleaner air, butts! No tobacco, no tar May be a healthier option than smoking tobacco. Negatives Marketing is deceptive -Relies on ignorance of a new product Addiction is still possible Kid’s love the flavors 1940’s revisited Still very annoying

7. ETHICAL PROBLEM- DUTY BASED People do not know what’s in them The freedom of this market takes advantage of previous problems with smoking -Flavor’s attract children They focus on the attraction of the product instead of how to use them - Ten puffs per hour? Who is going to do that? New packs of NJOY come with no instructions 2014 onward. -1 E-cig nicotine > 2 packs of cigarettes Technically could be more addicting than cigarettes, but they wont tell you that

8. WHY WOULD VAPE-PIPES WANT TO DISASSOCIATE FROM E-CIGS? CIGARETTES IS A BAD WORD! Vapes are considered a more versatile category than cigarettes -You can smoke other stuff Cigarettes = tobacco No stigma associated with vapor More vape companies than E-CIGs

9. APPLYING UTILITARIANISM What is the usefulness of E-CIG’s -Cleaner environment -Safer for the O-zone -Cleaner Air for the non-smokers People are going to smoke anyway -It maybe annoying, but now there is less harm to non-smokers -Unless you like fruity flavored smoke

10. RECOMMENDATION E-CIG companies should be legally required to include recommended smoking instructions in packaging. Freedom of choice is important, but rights to knowledge should be mandatory to all stakeholders. Children should be educated about E-CIGS in elementary schools. Government health tests should cover E-CIGS. E-CIGS and tobacco both have cancerous potential -It’s up to people to decide, with the knowledge they know, to smoke or not to smoke.

11. THE END