1. PROMOTING YOUR NATIONAL COLLEGE FAIR TO EXHIBITORS AND ATTENDEES RYAN BURTON-ROMERO (NCF COMMITTEE/ NCF PHOENIX CHAIRPERSON) RASHEENA WILSON (NCF EVENT MANAGER)

2. PROMOTING We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible. Exhibitors Attendees

3. ROLES/ RESPONSIBILITIES NACAC  Introduces the National College Fair  Provides a general overview of the National College Fair NACAC  Introduces the National College Fair  Provides a general overview of the National College Fair Local Arrangements Committee  Follow-up from NACAC’s introduction  Provides a personal touch

4. PROMOTING TO ATTENDEES NACAC:  Emails, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on- site newspaper LAC:  Reach out to city government to have a “Go to College Week.”  Revise the counselors list and send mass emails.  Use local affiliate’s resources.

5. PROMOTING TO EXHIBITORS (COLLEGE REPRESENTATIVES) NACAC:  Advertise on NACAC’s website  Send promotional materials to all members  Email last year’s exhibitors  Social Media outlets  NCF fee waiver program  Promote to State/Regional Affiliates LAC:  Personal emails  Reminders

6. ONE STEP FURTHER  Billboards  Newspaper Ads  Walk of Education (Be a Leader Foundation)  Radio Spots  Local News interviews  Social Media

7. KEY POINTS TO REMEMBER  Make it personal  Be detailed  Use resources from NACAC, affiliate, your network and media  Plan ahead  Ask for help

8. GAME TIME!!!!!!!!