1. Digital Information Services of Heritage Institutions – Exploiting Potentials of Web 2.0 Technologies Lejla Kodrić, MA, ABD Faculty of Philosophy University of Sarajevo Bosnia and Herzegovina lejla.kodric@ff.unsa.baejla.kodric@ff.unsa.ba

2. Lejla Kodrić, INFuture 2009 2 Digital Information Services of Heritage Institutions... Contents – Towards 2.0 Information Services – Library Instruction in the Web 2.0 Technology Environment – 2.0 Reader’s Advisory Services – Heritage Information Services within Web 2.0 Social Network Spaces – Adjusting Heritage Information Services to 2.0 Information Service Environment – Conclusion

3. Lejla Kodrić, INFuture 2009 3 Towards 2.0 Information Services (I) Information services of heritage institutions have been particulary reshaped encountering potentials offered by Web 2.0 technologies Heritage services in general have gradually raised awareness of the 2.0 concept Information services of heritage institutions, due to their immanently communicative and participatory nature, are among the first heritage services that have evidently and more intensively begun using the opportunities offered by Web 2.0 technology

4. Lejla Kodrić, INFuture 2009 4 Library Instruction in the Web 2.0 Technology Environment (I) Library / heritage instruction early ‘migrated’ into the socially richer Web 2.0 environment More interactive, sophisticated and emphatically multimedia library instruction Instructing users through online quizes, wikis, blogs, chat rooms

5. Lejla Kodrić, INFuture 2009 5 Library Instruction in the Web 2.0 Technology Environment (II) Increasingly appealing, and thus necessary use of podcasts Heritage institutions are still, in most communities, in the experimental phase of implementing podcasting in the field of providing heritage information services The entry in the “podcast world” is an unstoppable process for growing number of business and educational institutions

6. Lejla Kodrić, INFuture 2009 6 Library Instruction in the Web 2.0 Technology Environment (III) Heritage institutions services context have proven podcasts to be effective tools in providing information services, frequently instruction ones Users are increasingly interested in enriching podcast instruction and information services with visual components

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9. 9 Library Instruction in the Web 2.0 Technology Environment (IV) Game technology, for a long time used in libraries in a more traditional manner, has been actualized Serious or peer designed games as a tool for library instruction, or library information services in general Digital videogames serve and teach users through a synergy of information and recreation tasks in an entertaining and relaxing way

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12. Lejla Kodrić, INFuture 2009 12 2.0 Reader’s Advisory Services (I) 2.0 reader’s advisory services, as part of reference services, have undergone a significant change within the current information environment Their redefinition is a consequence of reader’s advisory service redefinition that has appeared in the commercial, non-heritage environments, thus evidently becoming competition to heritage services of this kind

13. Lejla Kodrić, INFuture 2009 13 2.0 Reader’s Advisory Services (II) LibraryThing, Shelfari, Goodreads, Literature Maps etc. offer services which are traditionally in the domain of heritage institutions Blogs and wikis are becoming spaces for providing reader’s advisory services Library catalog, traditionally closed for direct reader’s advisory services, is becoming space for expressing user’s opinions and advising readers

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16. Lejla Kodrić, INFuture 2009 16 2.0 Reader’s Advisory Services (III) Web 2.0 contributed to reader’s advisory services by advancing conversation on library materials, currently held not only between information experts and users, but also among users themselves Sources of “recommending” materials have also been upgraded and generated by various points of view, equally open to everyone

17. Lejla Kodrić, INFuture 2009 17 Heritage Information Services within Web 2.0 Social Network Spaces (I) Heritage institutions have always been “local gathering points” Up-to-date Web 2.0 social networks are promising in the context of activities of such institutions Developing awareness of the importance of the so called push principle

18. Lejla Kodrić, INFuture 2009 18 Heritage Information Services within Web 2.0 Social Network Spaces (II) The presence of heritage institutions in Web 2.0 social network, primarly in the form of information services, is the reality of a large number of heritage institutions Numerous prominent heritage institutions have established their presence on Facebook, MySpace etc...

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21. Lejla Kodrić, INFuture 2009 21 Heritage Information Services within Web 2.0 Social Network Spaces (III) The fear of losing the “professional” atmosphere in providing heritage information services in an informal environment The fear of leaving the home ground and of becoming part of a completely different network while providing heritage information services

22. Lejla Kodrić, INFuture 2009 22 Heritage Information Services within Web 2.0 Social Network Spaces (IV) Heritage institutions in their struggle over the user’s interest, for their social relevance, and finally, their survival, need to step out of their original contexts and temporarily move into the customer’s context The importance of heritage institutions will not diminish if their services are offered at a “trivial” place such as MySpace or Facebook

23. Lejla Kodrić, INFuture 2009 23 Heritage Information Services within Web 2.0 Social Network Spaces (V) Heritage institutions are establishing their Second Life presence Information services are among the first services offered as a consequence of the presence of heritage institutions within virtual worlds such as Second Life

24. Lejla Kodrić, INFuture 2009 24 Heritage Information Services within Web 2.0 Social Network Spaces (VI) User need to be served in the space s/he usually is in, as well as at the point of need Promotion of so called “anonymity culture” and of being “at user’s fingertips”

25. Lejla Kodrić, INFuture 2009 25 Adjusting Heritage Information Services to 2.0 Information Service Environment (I) Simple and fast way of adjusting information services of heritage institutions to 2.0 service environment – blogs, wikis, RSSs... Blogs and wikis enable exceptional user’s participation RSSs enable complete information personalization

26. Lejla Kodrić, INFuture 2009 26 Adjusting Heritage Information Services to 2.0 Information Service Environment (II) Web 2.0 tools are effecting evident changes within both internal and external communication processes Personal blogs / Institutional blogs Library wiki is moving “virtual group instruction room” to the online environment

27. Lejla Kodrić, INFuture 2009 27 Conclusion Heritage institutions are advancing their information services using tools such as podcasts, digital videogames, Web 2.0 social networks, virtual worlds and other tools to be developed in the future They have a social duty, or responsibility of continued adoption of new, more convenient tools Web 2.0 technology environment enabled various manifestations of information services in the redefined environment

28. Thank you for your attention! INFuture 2009