1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Shanthini Sathasivam | Account Manager Channel Connect for Search - Tracking and Monitoring your campaign

2. © 2010 MediaMind Technologies Inc. | All rights reserved Agenda ▸ Account Settings Refresh Search Engine data interval ▸ Automated Tracking Automatic tracking - new campaigns/keywords Tracking updates immediately System alert – Refresh SE data Tracking status – updated ▸ Manual Tracking Instructions (How To) System Alert - Track Tracking status – updated ▸ Monitoring Your Campaign Account Status

3. © 2010 MediaMind Technologies Inc. | All rights reserved Account Settings

4. © 2010 MediaMind Technologies Inc. | All rights reserved Refresh Search Engine data interval ▸ Data Interval is setup in hourly blocks This is usually setup as 24 hours (daily checks) to help avoid the client from incurring a large API cost bill ▸ Note – this is setup at a media agency account level and will apply for all Search campaigns that are under the Mediacom account

5. © 2010 MediaMind Technologies Inc. | All rights reserved Automated Tracking

6. © 2010 MediaMind Technologies Inc. | All rights reserved Automatic tracking - new campaigns/keywords ▸ This setting needs to be checked for each new account created (disabled by default). ▸ Important Note – you will still need to click on the “Refresh – Search Engine data” button to immediately track any new keywords added.

7. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking updates immediately ▸ Refresh > Account List: This option retrieves updated data from the MediaMind Platform. ▸ Refresh > Search Engine Data: This option retrieves updated data from the search engine, including status and new campaigns. ▸ Note: When you select Search Engine Data, data such as number of keywords or ad groups, is not automatically updated (see e.g. above)

8. © 2010 MediaMind Technologies Inc. | All rights reserved System alert – Refresh SE data ▸ The system will prompt you with the following alert. ▸ This process will may incur API charges every time it is performed for a campaign. ▸ Click “OK” to proceed.

9. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking status - updated ▸ New keywords will show the status “Tracked” and “Active”.

10. © 2010 MediaMind Technologies Inc. | All rights reserved Manual Tracking

11. © 2010 MediaMind Technologies Inc. | All rights reserved Instructions (How To) ▸ Search for the account you’ve added new keywords to and expand the Advertiser ▸ Select the new keywords that are added ▸ Right-click and select Track.

12. © 2010 MediaMind Technologies Inc. | All rights reserved System Alert - Track ▸ The system will prompt you with the following alert. ▸ Click “Yes track the campaigns” to proceed.

13. © 2010 MediaMind Technologies Inc. | All rights reserved Tracking status - updated ▸ New keywords will show the status “Tracked” and “Active”.

14. © 2010 MediaMind Technologies Inc. | All rights reserved Monitoring Your Campaign

15. © 2010 MediaMind Technologies Inc. | All rights reserved Account status ▸ The possible account statuses for a CC4S campaign that is in Mediamind are: ▸ Account Status:

16. © 2010 MediaMind Technologies Inc. | All rights reserved Thank You