1. Hi, My name is OOgle By Chuck Ely

2. Problem Statement: Blind individuals cannot navigate a grocery store independently. Problem issues: Having to depend on others to help with shopping Navigation within the store a Prices and brand of items being purchased Creating a shopping list before arrival to the store How to organize their items once they return home Checking out at the register Items stacked on display shelves can be dangerous

3. RFID Technology opportunity: Giving blind individuals a tool that enhances their shopping experience, plus offers them the independence they want and deserve. RFID device opportunities: Being able to create a shopping checklist in a personal environment Navigating the grocery store safely and independently Selecting items off the store shelves on their own Personal brand and price choices More control at the checkout register After returning home, items can be put away without assistance or hassle

4. “I feel that a device on the cane would be intrusive for me, and I might knock things off the shelves.” Jane Raffton “I would like it to be easy to put on and easy to remove when not in use.” Andy Brinkerton “The sense of accomplishment in doing it myself is a great feeling.” Brad Lingrand A white mobility stick is both a symbol and a useful tool for people with impaired vision. It helps its owner to ‘see’ and be seen. Off-duty, it folds down to a convenient format.

5. Environment Diagram

6. Personal Research; Learning and experiencing how to maneuver without my eyesight Balance, scent, sound, spatial distance, taste...

7. Personal Research; Learning and experiencing heighten senses Touch – shape, size differentiation, temperature, texture, weight…

8. User Scenario Activating sensor device Creating a shopping list Arriving at the store Transmitting audio signal to earpiece 12 34

9. User Scenario Selecting items Finishing shopping Putting away the groceries at home Listening to audio response at cash register 6 7 8 5

10. Inspirations for design concepts

12. Inconspicuous

13. Comfortable

14. Convenient