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Daily Reach - Major Media May 2011. Daily Reach The statistics contained on the following pages provide a snap shot of the power of all major media to.

Published byEarl Smith Modified over 9 years ago

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Presentation on theme: "Daily Reach - Major Media May 2011. Daily Reach The statistics contained on the following pages provide a snap shot of the power of all major media to."— Presentation transcript:

1 Daily Reach - Major Media May 2011

2 Daily Reach The statistics contained on the following pages provide a snap shot of the power of all major media to reach Canadians on a daily basis To provide an apples to apples comparison, we have used the RTS consumer data from BBM Analytics as the source for cross-media statistics RTS is a “return to sample” survey which is sent to those people who participate in the measurement of Radio in Canada; while it is based on a very robust sample of more than 50K people, it is a self reported survey that relies on the ability of people to recall their behaviour, a very difficult task; ultimately in surveys people report what they "think" they do, and this does not always correspond to what they actually do Therefore, on each slide we have included the reach data produced by Portable People Meters (PPM) which are the devices that produce the currency data on which television advertising is bought and sold in Canada; electronically measured, this system eliminates the misreporting inherent in recall surveys Without exception, television provides the greatest reach of every demographic group reported on the following pages

3 Adults

4 Reached Yesterday % Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

5 Reached Yesterday % Adults 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

6 Reached Yesterday % Adults 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

7 Reached Yesterday % Adults 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

8 Reached Yesterday % Adults 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

9 Reached Yesterday % Adults 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

10 Reached Yesterday % Adults 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

11 Reached Yesterday % Adults 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

12 Reached Yesterday % Adults 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

13 Reached Yesterday % Adults 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

14 Males

15 Reached Yesterday % Males 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

16 Reached Yesterday % Males 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

17 Reached Yesterday % Males 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

18 Reached Yesterday % Males 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

19 Reached Yesterday % Males 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

20 Reached Yesterday % Males 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

21 Reached Yesterday % Males 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

22 Reached Yesterday % Males 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

23 Reached Yesterday % Males 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

24 Reached Yesterday % Males 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

25 Females

26 Reached Yesterday % Females 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

27 Reached Yesterday % Females 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

28 Reached Yesterday % Females 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

29 Reached Yesterday % Females 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

30 Reached Yesterday % Females 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

31 Reached Yesterday % Females 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

32 Reached Yesterday % Females 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

33 Reached Yesterday % Females 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

34 Reached Yesterday % Females 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

35 Reached Yesterday % Females 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

36 English

37 Reached Yesterday % English 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

38 Reached Yesterday % English 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

39 Reached Yesterday % English 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

40 Reached Yesterday % English 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

41 Reached Yesterday % English 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

42 Reached Yesterday % English 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

43 Reached Yesterday % English 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

44 Reached Yesterday % English 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

45 Reached Yesterday % English 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

46 Reached Yesterday % English 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

47 French

48 Reached Yesterday % French 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

49 Reached Yesterday % French 18-34 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

50 Reached Yesterday % French 18-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

51 Reached Yesterday % French 25-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

52 Reached Yesterday % French 25-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

53 Reached Yesterday % French 35-49 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

54 Reached Yesterday % French 35-54 Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

55 Reached Yesterday % French 50+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

56 Reached Yesterday % French 55+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

57 Reached Yesterday % French 60+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

58 Regions

59 Reached Yesterday % B.C. Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average; * based on Van/Vic EM

60 Reached Yesterday % Prairies Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average; * based on Atlantic/Prairie average

61 Reached Yesterday % Ontario Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

62 Reached Yesterday % Quebec Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

63 Reached Yesterday % Quebec French Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average

64 Reached Yesterday % Atlantic Adults 18+ Source: BBM Analytics RTS Spring 2011; BBM PPM 2010/11 52-week average; * based on Atlantic/Prairie average

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