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407-909-9036 www.revenueperformance.com How to Drive Revenue & Awareness Through Facebook.

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Presentation on theme: "407-909-9036 www.revenueperformance.com How to Drive Revenue & Awareness Through Facebook."— Presentation transcript:

1 407-909-9036 www.revenueperformance.com How to Drive Revenue & Awareness Through Facebook

2 407-909-9036 www.revenueperformance.com The Consumer is Now in Control You must be: Transparent Trustworthy Engaged Responsive You must embrace Consumer Generated Media The new travel planning process

3 407-909-9036 www.revenueperformance.com Facebook Sales Funnel 3 Revenue Opportunity

4 407-909-9036 www.revenueperformance.com Measuring Your Success

5 407-909-9036 www.revenueperformance.com Facebook Insights

6 407-909-9036 www.revenueperformance.com Facebook Insights Cont’d

7 407-909-9036 www.revenueperformance.com Driving Revenue from Facebook Fan Pages

8 407-909-9036 www.revenueperformance.com Driving Revenue from Facebook Fan Pages

9 407-909-9036 www.revenueperformance.com Profile Boxes Will No Longer Be Supported

10 407-909-9036 www.revenueperformance.com Too Many Tabs?

11 407-909-9036 www.revenueperformance.com VIP Membership

12 407-909-9036 www.revenueperformance.com Custom Backgrounds

13 407-909-9036 www.revenueperformance.com Facebook Basic Elements

14 407-909-9036 www.revenueperformance.com Add Photos with Captions, Events with Descriptions, and a Discussion Forum

15 407-909-9036 www.revenueperformance.com Badges and Fan Box

16 407-909-9036 www.revenueperformance.com Publish Interesting and Relevant Content

17 407-909-9036 www.revenueperformance.com Just How Often Should I Post?

18 407-909-9036 www.revenueperformance.com Leverage the Power of Facebook Events

19 407-909-9036 www.revenueperformance.com 1.Twitter App – Automatically pull your tweets into your Facebook status. It will put a Twitter-themed box on your profile http://www.facebook.com/apps/application.php?id=2231777543 http://www.facebook.com/apps/application.php?id=2231777543 2.Static FBML – Add FBML and HTML applications to include more stylized elements to a Page like clickable images, anchor text and interactive content http://www.facebook.com/apps/application.php?sid=59c8a2bba844922b5153 efc9b9eba237&id=4949752878&ref=s http://www.facebook.com/apps/application.php?sid=59c8a2bba844922b5153 efc9b9eba237&id=4949752878&ref=s 3.Extended Info - Use HTML to customize any kind of content and create numerous fields beyond the standard Information categories; you can also name the box anything you want so it matches your page http://www.facebook.com/apps/application.php?id=2374336051&b http://www.facebook.com/apps/application.php?id=2374336051&b Free Facebook Apps

20 407-909-9036 www.revenueperformance.com Promoting Your Facebook Page  Make use of badges  Add custom html, fbml, flash boxes  Create events linked to your Fan Page  Encourage participation and interaction  Use your e-mail signature

21 407-909-9036 www.revenueperformance.com Facebook Advertising 5.Age Targeting 6.Birthday Targeting 7.Education Targeting 8.Sex Targeting 9.Workplace Targeting 10.Language Targeting

22 407-909-9036 www.revenueperformance.com What’s New To Facebook

23 407-909-9036 www.revenueperformance.com What’s New To Facebook (cont)

24 407-909-9036 www.revenueperformance.com Open Graph Protocol

25 407-909-9036 www.revenueperformance.com Thank You for Your Time Today! For additional information, please contact us at: Revenue Performance Inc. 7901 Kingspointe Parkway Unit 17 Orlando, FL 32819 407-909-9036 Gordon Liametz gordon@revenueperformance.com


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