1. Introducing Ron Jenkin Principal of Jenkin Advertising and Marketing Perth, Western Australia

2. Our Auto One Team Ron Jenkin – Team Leader/Creative Director/ Writer/Media Specialist Sharon Bai – Auto One Account Manager Cost Controller/Strategic Marketing Specialist/Media Specialist Bill Green – Senior Writer/Visualiser/Art Director

3. Julian Bond – Graphic Designer/Mac Operator Keith Hammond – Art Director/Graphic Designer/Mac Operator Lisa Wright – Auto One Coordinator/Bookkeeper

4. Our Experience Ron Jenkin - Auto One, Allphones, Mitsubishi WA, Kresta Curtains & Blinds, Red Rooster, Pizza Hut, Furniture Spot, Ansett WA, Jeans West, WA Tourism Commission – Previously State Chairman Advertising Federation of Australia – National Board for 5 years Bill Green – Retravision, Enjo, Western QBE Insurance, Mercedes, Goundrey Wines, Metro Brick, Quit, Toms Tyres, Trivett Automotive group [Sydney], Mitre 10, Ian Diffen World of Tyres, John Hughes Motor Group Sharon Bai – Auto One, Procter & Gamble (UK), - Pringles, Easyliving, Furniture Spot, Gateway Duty Free, Hugall & Hoile, Murdoch University, Peet & Co, The Moorings (Lester Group), Wentworth Mutual Keith Hammond – Auto One, Allphones,Furniture Spot, Hugall & Hoile,Kestral Computing, Lightingales, OBO Surfware, Peet & Co, Moorings, Wentworth Mutual Julian Bond - Auto One, Bunnings, Furniture Spot, Hugall & Hoile,Nedlands Park Hotel, Peet & Co, Water Corporation Lisa Wright - Auto One, Easyliving, Gateway Dutyfree, Lightingales,Nedlands Park Hotel, Peet & Co Have got work samples for you to have a look through

5. We have won numerous creative awards Nationally as well as locally Over 30 in all (listed in agency document) We’re not just another art studio We have considerable strategic marketing expertise, qualifications and experience We plan our own media nationally – press, magazine, television, radio and outdoor We have our planning and costing reanalysed and confirmed through powerful media buying house, Starcom before we instruct them to implement on our clients and our behalf (as explained in document)

6. What does it all mean to Auto One? Where’s the benefit to Auto One in using JAM? Auto One will be our biggest and most important client You get personalised – hands on attention from everyone – incl business owner We’re vastly more cost-efficient in WA. Lower salaries, rents and cost of living

7. Benefits continued We can provide: – a high level of service & experience - a high level of creativity/expertise - all for much less - we’re also good listeners/eager learners We will take the time to TOUR East Coast shops, getting to know more about your stores, your locations, your customers and your opinions on what's right for Auto One

8. We have already made a difference – We will continue to make a difference We know our catalogue (& artwork) charges have saved you thousands on previous editions We understand the Fathers Day catalogue was a successful one We are determined to continue to UP the quality and standard of Auto One catalogues We are determined to continue to STREAMLINE the communication process and checking systems We are determined to continue to REDUCE your costs

9. Here’s a sample of reducing your costings By guaranteeing the printer all 5 catalogues next year, and by locking in the dates really early, we can take a minimum (maybe more) of 1.5% OFF per catalogue That means a further $1207 OFF a 1 million run 16 pg of $80,460 and a further $405 OFF a 600,000 run 8pg catalogue at $27,000 Then JAM will give you back $5000 ($1000 per catalogue) once all catalogues have been completed A total financial windfall to Auto One of AT LEAST $9,431

10. Costings 64gsm LWCFreight – 64gsm Total 1 million Each 16 page Catalogue $80,460$7,755$88,215 10,000 r/ons $782 600,000 Each 8 page Catalogue $26,985$2,380$29,365 10,000 r/ons $409 Specifications - 260 x 210mm but can be 275 x 210mm

11. 59.2gsm LWCFreight – 59.2gsm Total 1 million Each 16 page Catalogue $77,150$7,755$84,905 10,000 r/ons $748 600,000 Each 8 page Catalogue $26,050$2,380$28,430 10,000 r/ons $394

12. Artwork Costings Concept, design, layouts, computer artwork, proofing, production management and sundries/airbags (if required) 16pg - $8,550 8pg - $5600

13. Poster Costings Based on 76 stores plus 4 bundles for head office. Each store will receive 12 A1 posters Artwork $2170$320

14. Price card Costings A4 Price cardsArtwork Printing of 104 kinds, 200gsm for 77 stores plus 3 to head office $3560$860 DL Price cardsArtwork Printing of 170 kinds, 200gsm for 77 stores plus 3 to head office

15. How we plan to Streamline the catalogue process Since the Fathers Day catalogue we have upgraded our technology and will do so again before the next catalogue - new G4, new software for pdf’ing We will work with Alex to develop a template for him and his suppliers to input data to make the catalogue process more efficient

16. Our Progress So Far Getting to know Auto One Not wishing to “rock the boat” until we learn more Have been concerned with demonstrating: - Competence - Organisation - Cost Control/Savings - Ability to meet deadlines - Ability to deal with printers - Ability to provide good service - That we’re TRYING HARD for Auto One

17. Our understanding of Auto One requirements of an ad agency/art studio Good quality creative, mainly catalogues Top level of ‘hands-on’ service/communication Cost savings without affecting good quality Innovative thinking and recommendations

18. Current preferred slogans by Auto One “get into the right gear” “a great range of parts is worth so much more when it comes with the right advice” “you can’t put a price on the right advice but you know where you can find it” Auto One want to be known for ‘quality products, often reduced, always good value, and always with the advantage of professional advice for no extra’

19. Lets try to understand consumer likes & dislikes & their expectations The avg person is confronted with 3,500 advertising messages of one type or another per day Remember they watch TV & listen to the radio for entertainment and news, they read newspapers for news and information (the exception being classifieds, which are sought for bargains) If we advertisers are going to be arrogant enough to force our message onto people WHO ARE NOT LOOKING FOR IT – we must - Make it news and information - Have offers, competitions, benefits - Provide good advice - Provide good use of colour

20. Lets confirm what constitutes ‘good catalogue covers’ and contents Consumers expect them to announce/show BARGAINS & SAVINGS They expect them to be SALE, SELLOUT, CLEARANCE types of events. They expect OFFERS They want to know WHATS NEWS & INFORMATION Why should they go out of their way to come to Auto One? What can they WIN or LEARN or ACHIEVE or DISCOVER or otherwise BENEFIT?

21. From an Auto One perspective, these factors are necessary Large, clear logo Use of wording (not necessarily headline) of: - “get into the right gear” - “no more cost for the right advice” - “Auto One stand for quality products” Newsworthy headlines/events Good use of colour Must be ‘unique’ – clearly Auto One, not like competition

22. Good covers (and contents) from our perspective Logo was designed to go at base, not float in mid air – it should be returned to base The Auto One name (text) can still appear at top The lines to do with “right gear”, “right advice” should appear Each catalogue should be an event There should be something NEWSWORTHY attached

23. Good covers (and contents) continued Products on front should be: - Lost leaders (price) - Sought after products Contents guide should appear (see inside for…) A ‘quality seal’ should appear If possible – each catalogue might include a COMPETITION Helpful Hints – good advice panel inside