1. 1 “Thinking BIG for little people” Michael Carrington, Controller of CBeebies

2. Our history… Launched February 2002 Launched February 2002 Dedicated to 2-5 year olds Dedicated to 2-5 year olds 2006 extended age to 6 years 2006 extended age to 6 years 2006 fully multi-platform brand e.g. on- demand viewing, radio and pod-casting 2006 fully multi-platform brand e.g. on- demand viewing, radio and pod-casting Expanding our thinking, i.e. globally Expanding our thinking, i.e. globally

3. Our audiences… Children under 6 yrs are at the heart of everything we do… - boys and girls share similar characteristics - curious, creative,imaginative, curious, creative, imaginative, – discovery, wonder, active, media literate, active, media literate, – natural learners, » love to laugh! And their parents / carers…

4. Our vision is to be associated with the following concepts and qualities… VALUES Learning through active play Discovering friendship Nurturing content Adventurous CONTENT Creative Imaginative Stimulating High quality Trusted PERSONALITY Happy Energetic Enthusiastic Playful Curious Innocent

5. Our approach… – Multi-genre / multi-platform brand where children can experience safe content – Engage children by understanding them – Provide a space for children to explore their world – Stimulate children and stretch their imagination

6. Our positioning Real people / believable characters Real people / believable characters Rooted in the real world even when going on fantasy journeys Rooted in the real world even when going on fantasy journeys Adventure Adventure Activity Activity Fun Fun ‘Learning through Play’ remains a distinctive philosophy

7. Commissioning Framework 50% guarantee to in-house production 25% guarantee to UK Independent production 25% window of creative opportunity (WoCC) 90% should be UK produced

8. We are multi-genre Offering a mix of techniques and formats, including story-telling, arts and crafts, music and movement, science, and natural history; all from their perspective… Offering a mix of techniques and formats, including story-telling, arts and crafts, music and movement, science, and natural history; all from their perspective… – For 2-4 years – For 4-6 years – Loved by boys and girls

9. Following the rhythms of the day… Zone Title Start Time Get Set Go! 06:00 – Get Set Go! 06:00 4 to 6 years Active / Exciting / Colourful Discover and Do 09:00 – Discover and Do 09:00 2 to 4 years Exploring / Learning / Make & Create Big Fun Time 15:00 – Big Fun Time 15:00 4 to 6 years Surprising / Entertaining / Funny Bedtime Hour 18:00 – Bedtime Hour 18:00 Under 6’s Winding Down / Calm / Innocent

10. How are we doing… CBeebies is ‘number one’ with an average reach of 50% CBeebies is ‘number one’ with an average reach of 50%

11. CBeebies 2009/2010 Programming Portfolio

12. Q&A Michael Carrington