1. Strategic Quality Planning
Chapter 4
Prepared & customized by : Dr.Ali Zahrawi

2. Chapter 4-- Strategic Quality Planning
Strategy Planning
Strategic planning has two important dimensions.
These are content and process.
Strategic content answers the question of what is to be contained in the strategic plan. Strategic content refers to the variables, definitions, components, and concepts that are included in the strategy.
Strategic process consists of the steps used to develop the strategy within an organization.
Chapter 4-- Strategic Quality Planning

3. Chapter 4-- Strategic Quality Planning
Strategy Content
Why is Quality Planning Important?
Quality improvement is a planned managerial activity.
Quality improvement involves
identifying potential improvements.
prioritizing potential areas for improvement.
planning the implementation of projects and improvements.
Strategy Content Variables:
Time
Leadership,
Generic strategies,
Quality as a core competency.
Chapter 4-- Strategic Quality Planning

4. The Importance of Time in Quality Improvement
Two Important Aspects of Time
The time taken to achieve business goals as a result of quality.
The speed at which companies
improve.
Chapter 4-- Strategic Quality Planning

5. The Importance of Time in Quality Improvement (Contd..)
Real-life experience shows that time is a key variable in improving quality.
A review of many studies and writings suggests that time is an important variable to consider when managing successful quality improvement.
Time is also an important component of strategy.
Thus, strategic planning is important for continuous quality improvement.
Chapter 4-- Strategic Quality Planning

6. The Importance of Time in Quality Improvement (Contd..)
Quality Managment in IT
The Importance of Time in Quality Improvement (Contd..)
One of the approaches that some managers use we will call the “management by dictate” model.
Using management by dictate, we set numeric goals for the coming year.
Dictate: command /order
Chapter 4-- Strategic Quality Planning
Chapter 4-- Strategic Quality Planning

7. Leadership For Quality
Quality Managment in IT
Leadership For Quality
Leadership
Leadership is the process by which a leader influences a group to move toward the attainment of super-ordinate goals.
Super-ordinate goals are those goals that pertain to achieving a higher end that benefits not just the individual, but the group.
Leadership is about the sharing of power. This power takes many forms.
Super-ordinate: a thing that represents a superior order or category within a system of classification
Chapter 4-- Strategic Quality Planning
Chapter 4-- Strategic Quality Planning

8. Leadership For Quality (Contd..)
Quality Managment in IT
Leadership For Quality (Contd..)
Types of Power
Power of Expertise
Reward Power
Sometimes a leader has special knowledge (or is perceived to have special knowledge).
If a leader has rewards that he or she can bestow on subordinates in return for some desirable position, the leader has reward power.
Coercive Power
Referent Power
bestow : give or offer
Coercive : ability to force
If a leader is charismatic or charming and is followed because he or she is liked, then the leader has referent power.
If the leader has power to punish the follower for not following rules or guidelines, the leader has coercive power.
Chapter 4-- Strategic Quality Planning
Chapter 4-- Strategic Quality Planning

9. Leadership For Quality (Contd..)
Types of Power
Leadership Dimensions
Trait dimension
Leadership characteristics tied to the personal “traits” of leaders (such as height and intelligence).
2. Leader skills
Attributes such as knowledge, communication, planning, and vision.
3. Leader behavior
This approach discusses how leaders behave to identify specific leadership styles and the effects of leadership style on subordinate performance.
Legitimate Power
Legitimate power comes with the position.
Chapter 4-- Strategic Quality Planning

10. Chapter 4-- Strategic Quality Planning
Quality as Strategy
Although quality can still win orders in some market, in many markets quality has become an order qualifier.
This means that high-quality production is an essential ingredient to participation in the market.
Quality is still an effective tool in successful exporting in the international market.
We discuss quality as a strategy from the perspective of generic strategies. These generic strategies are cost, differentiation, and focus.
Chapter 4-- Strategic Quality Planning

11. Chapter 4-- Strategic Quality Planning
Quality as Strategy
1. Costs of Quality
New definitions of cost are wide, considering the summation of costs over the life of a product.
This includes service, maintenance, and operating costs for products
There are two broad categories of costs:
a) costs due to poor quality and
b) costs associated with improving quality.
PAF Paradigm : is a quality cost strategy
Chapter 4-- Strategic Quality Planning

12. Quality as Strategy(contd..)
PAF Paradigm
Prevention costs are those costs associated with preventing defects and imperfections from occurring.
Prevention costs include costs such as training , quality planning, process engineering, and other costs associated with assuring quality beforehand .
Appraisal costs are associated with the direct costs of measuring quality.
These can include a variety of activities such as lab testing, inspection, test equipment and materials, losses because of destructive tests, and costs associated with assessments for ISO 9000 or other awards.
Chapter 4-- Strategic Quality Planning

13. Quality as Strategy(contd..)
PAF Paradigm (continued)
Failure costs are roughly categorized into two areas of costs.
Internal failure costs are those associated with on-line failure.
External failure costs are associated with product failure after the production process.
This includes failure after the customer takes possession of the products (see Table ).
Chapter 4-- Strategic Quality Planning

14. Examples of Failure Cost
Chapter 4-- Strategic Quality Planning

15. Quality as Strategy(contd..)
2. Differentiation Through Quality
Differentiation is achieved by a competitor if the customer perceives the product or service to be unique in an important way
It is increasingly difficult to differentiate products based on quality alone.
Chapter 4-- Strategic Quality Planning

16. Quality as Strategy(contd..)
3. Quality Through Focus
Think of a product that is particularly regional or is marked to a particular group.
That limited region or group is the object of the focus strategy.
Such a focus strategy can be very profitable.
Chapter 4-- Strategic Quality Planning

17. Quality as Strategy(contd..)
Quality as a Core Competency
Communication, involvement, and a deep commitment to working across organizational boundaries.
It involves many levels of people and all functions.
Core competencies do not diminish with use.
Competencies are enhanced as they are applied and shared.
Quality, in and of itself, is probably not a core competency.
However, core competency is built on the foundation of a long-term commitment to quality and continual process improvement.
Chapter 4-- Strategic Quality Planning