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Welcome. Our Company 70´s Primaflor Flowers -Vegetables 80´s Consolidating as an Horticultural Company 90´s Expansion to European Markets 00´s Consolidating.

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Presentation on theme: "Welcome. Our Company 70´s Primaflor Flowers -Vegetables 80´s Consolidating as an Horticultural Company 90´s Expansion to European Markets 00´s Consolidating."— Presentation transcript:

1 Welcome

2 Our Company 70´s Primaflor Flowers -Vegetables 80´s Consolidating as an Horticultural Company 90´s Expansion to European Markets 00´s Consolidating as the market leader

3 Our Company 4 different areas of production 4.500 hectares of cultivation 55 different products The turnover is divide: 55% International Market 50% National Market We represent in Spain: 18% of Fresh sale 16% of Salads (10.000 tons) We represent 10% of Spanish Production *70.000 Tonnes Iceberg/Year *55 Tonnes of the rest of products

4 Turnover Evolution (M€) 1987-2011 Forecast 2011

5 OUR CLIENTS

6 Range of produce. Season 10/11 Little Gem : 48.000.000 Iceberg : 120.000.000 Escaroles : 18.000.000 Continentals : 15.000.00 Cos Romain : 10.000.000 Onions: 8.000.000 Celery : 7.000.000 Spinach : 2.500.000 Baby Leaf : 1.500.000 Chinese Vegs: 2.000.000 Various : 2.500.000 Distribution of Volume per Crops. Whole Season Winter & Summer

7 Produce Range. Season 10/11 Little Gem : 343 has Escaroles : 287 has Continentals : 180 has Cos Romain : 140 has Onions : 154 has Celery : 82 has Spinach : 242 has Baby Leaf : 205 has Chinese Vegs: 66 has Various : 180 has Distribution of Growing Areas per Crops. Whole Season Winter & Summer Iceberg : 2.285 has

8 Our Certificates GENERAL CERTIFICATES - TESCO NURTURE - FIELD TO FORK - LEAF MARQUE CLIENT’S CERTIFICATES - ISO 9002 - GLOBAL GAP - I.F.S - B.R.C - PRL - GUÍA BPM ENSALADA - ECOLÓGICO

9 Partner in an European Iniciative for Avoid Climate Change : “veg-i-trade” It is funded under the Seventh Framework Program of the European Comission Our Environmental Policy

10 Farm Situation & ALMERIA Águilas GRANADABaza Pulpí Growing Areas MURCIA

11 Avoiding Biological & Chemical Risks RESIDUE MICRO Soil Irrigation Water (WRA) Raw Material (Micro & Residue) Cold room surfaces Hidrocooling water & Refrigeration machinery Use authorised UE Active Ingredient New European directive 91/414/EEC (Maximum Residue) Biological products

12 Raw Material Micro-Organic Testing EXTERNAL TESTING (ACCREDITED LABS) INTERNAL LAB (PCR) Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence Analyze 100% Salmonella Absence 100% Lysteria Absence 100% E.Coli 0157H7 Absence

13 OUR POLICY Homes, Trips & Sport Activities(FR) SEDEX (UK) & SA-8000 Bet on Sustainable Agriculture Creation of Green Areas Residues Management Environmental Integration Plan Ethical good practice Average of 1600 workers

14 - Planting Mechanization (95% of total) - Little Gem - Iceberg - Others -In establishment period of new machines to automatic harvest Agronomical Improvements

15 Test-Plots: Studies of resistance to fungi and insects through Breeding Programs and new varieties - Bremia resistance stumps 1-16 to 1-27 - Nasonovia resistence: period from March to May - Tip Burn resistence - Improved size and weight Introduction of new varieties - Multi-Leaf (20 different varieties) - Baby Leaf Selection of varieties for the 4 areas of production Agronomical Improvements

16 - Soil Preparation: - GPS Guiding in Tractors - New Machinery: bigger and better crop table. - Weed Control: - Automatic Machinery - Optimization of Herbicides: Pre-planting. Agronomical Improvements

17 - New strategies to avoid diseases and insects developed and focused on residue levels under L.o.D., in Colaborations with Chemical Companies (D’upont, Bayer, BASF) - Efficiency to Use of Water and Fertilizer: - Automatic control based on irrigation plans for every crop/area - Soil Moisture and control - Control of consumption in Farms - Improvements in Hydroponic System Agronomical Improvements

18 Hydroponic Crop: – Increasing of uniformity of production – Efficient using of water and nutrients – It is not necessary to use herbicide – Improved cleanliness of the product (no contact with the ground) – Different managements of Continentals & Multi-Leaf – Develop of new varieties for this system Agronomical Improvements

19 Thank you for your attention


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