1. Designing a questionnaire Stage 1: Define your project What do I want to find out? From whom do I want to find this out? How will I use this information? What methodologies shall be employed? Stage 2: What kind of survey do you want? Paper based questionnaire Focus GroupInterview Can obtain detailed responses You will be able to generate a large number of responses These can be time consuming to evaluate A good way of generating debate Gives a cross sectional viewpoint Costly and difficult to set up Able to obtain very detailed responses Only gives single person viewpoints Can be time consuming and difficult to organise

2. Stage 3: Developing Questions Keep your questions short and to the point “By which authority is your school governed?” Avoid leading questions “Don’t you think The Labour Party will win the next election?” Avoid loaded questions "Hades Pharmaceuticals Ltd. test new cosmetics by squirting them into the eyes of lovely fluffy rabbits while the senior executives stand around laughing demonically. Do you feel that Hades Pharmaceuticals Ltd. are a responsible and caring company?

3. What are you going to include? Users Demographic Age range How often is it used Price range What is the current cost? What are people willing to pay? What is the price range of similar products? Features What do people like about the product? What do they dislike about the product? What would people like to see improved? Safety Are there any safety concerns? Other products Are there any other similar products which consumers use?

4. Your questionnaire Points to note: Choose between 5 and 7 questions Use questions which are going to give you information worthy of evaluation Try to obtain approximately 10 responses Have a look at some of the exemplars