1. Broadband Services Anywhere in Eindhoven ir. Robert Elbrink Municipality of Eindhoven r.elbrink@eindhoven.nl +31 40 - 238 2493

2. Eindhoven Broadband Vision as stated by the Eindhoven City Council on September 22th, 2003 The municipality of Eindhoven will actively endorse that, in principle, all inhabitants, companies and institutions within the city boundaries will have access to an open, high-grade, fibre- optic local access network, by 2010. Major impulse for urban and regional knowledge economy Improves attractiveness of the city as a residence for companies, a place to live for citizens and a place to study Substantially contributes to the enlargement and improvement of social cohesion, participation and liveability Contributes to the high-tech image of the region

3. Broadband Services - Obstacles Plenty of broadband services for the “young and ICT-savvy” But, most people don’t fit that profile

4. Broadband Services It must be simple Standardise Low-tech appearance / ICT is invisible Recognisable Benefits must be clear Pricing must be right

5. Broadband Services Repackaging and marketing TV, mobile, “ATM”, etc. in addition to computer Local services Exampleswww.onsnet.tv BestuurOnlinewww.onsnet.tvBestuurOnline

6. Fiber vs Wireless Complementary: fiber and wireless Anywhere = wireless access Heavy bandwidht requirements = fiber Application defines needs Example CityTV.nlCityTV.nl