1. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Capability and Technology FYXXFYAAFYBB Technology Capability … *This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements.

2. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Q1-2007Q2-20072 nd Half 20071 st Half 2008 Product 1 Product 2 Product 3 i Example: Multiple Products b b f e d j g h g a e c c k l f d a a c d b *This document contains forward–looking statements based on current expectations, forecasts and assumptions of the Company that involve risks and uncertainties. Forward looking statements are subject to risks and uncertainties associated with the Company's business that could cause actual results to vary materially from those stated or implied by such forward-looking statements.

3. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Illustrate Credibility Delivered Announced Q1 2004 Q3 2004 Q3 2005 Q1 2006 Mobile broadband New development platform Camera processor Support for Sprint, Cingular Reduced power consumption

4. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. A Example: Implementation Timeline Today JFMAMJJASOND Q1Q2Q3Q4 Evaluate Commit Announce Ship B C D Tip: Put timeline into table

5. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. A B C Toolkit Example: Toolkit and Applications

6. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Common Architecture

7. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Platform Strategy Our products and services Partner products and services

8. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. 32 1 X Example: Segmentation Strategy Segment 1Segment 2Segment 3 Q1Q2Q3Q4

9. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Plan In development Current Example: Enhance and Extend

10. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Portfolio Strategy Product 2 V1 Product 1 V1 Product 2 V2 Product 3 V1 Product 1 V2 Product 3 V2 V3 V2 Architecture V1 TBD

11. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. V1V2V3V4 Q1Q2Q3 Example: Multiple Version Functionality

12. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. High-end competitor Mid-market Low-end competitor Example: Mid-market Strategy

13. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: High-Low Strategy Enterprise Home office

14. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Scalability scalability metric 2 Q3/07Q4/07H1/08H2/08TBD

15. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Integrating Acquisitions Lorem Ipsem Magna Veniam Future Current

16. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Architecture Vision Example: Analyst Briefing

17. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Personas System Designer Firmware Engineer Software Engineer Shipping

18. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: Services Release 1Release 2Release 3Release 4 Our Professional Services 3 rd party implementers Customer self serve

19. © 1993-2013 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Q2-2007 Q4-2007 H1-2008 H2-2008 Synchronize Data AnalyticsCentral Services Operational Simplicity Example: After Less detail for different audience

20. © 1993-2007 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Example: After Sed diam nonummy Nibh eusmod Tincidunt Laoreet Dolore Hyperlink to more detail for different audiences H1-2008 Analytics