1. Persuasive Speaking

2.  Define the goals of persuasive speaking  Know how to develop a persuasive topic and thesis  Understand your listeners and tailor your speech to them

3.  Explain the forms of rhetorical proof: ethos, logos, and pathos  Recognize the logical fallacies, deceptive forms of reasoning  Choose an appropriate organizational strategy for your speech

4. The process of influencing attitudes, beliefs, and behaviors

5. Influencing attitudes, beliefs, and behaviors of your audience ◦ Attitudes are evaluations of people, objects, ideas, and events ◦ Beliefs are how people perceive reality ◦ Behavior is how people act or function

6.  Your topic… ◦ Should be somewhat controversial ◦ Must allow you to develop a message to bring about change in the audience

7.  Your thesis... ◦ Is stated as a proposition ◦ Proposition of Fact What is or is not ◦ Proposition of Value Value judgment about what something is worth ◦ Propositions of Policy Claims about a course of action to be taken

8.  Understanding your audience’s disposition ◦ Receptive audience ◦ Hostile audience ◦ Neutral audience  Freshmen parking example  Social Judgment Theory ◦ Latitude of Acceptance/Rejection  (Sherif & Sherif, 1967)

9.  Understanding your audience’s needs

10.  Understanding what is relevant to your audience Elaboration Likelihood Model (ELM)  Central processing Central processing  Peripheral processing Peripheral processing

11.  Forms of rhetorical proof ◦ Ethos ◦ Logos ◦ Pathos

12.  Ethos ◦ Moral Character ◦ Credibility ◦ Character ◦ Trustworthiness ◦ Goodwill

13.  Logos Reasoning  Inductive reasoning  Deductive reasoning

14.  Pathos ◦ Appeals to listeners’ emotions ◦ Should be combined with logical appeals for lasting effect

15.  Avoiding logical fallacies ◦ Bandwagon fallacy ◦ Reduction to the absurd ◦ Red herring fallacy ◦ Personal attacks ◦ Begging the question ◦ Either-or fallacy ◦ Appeal to tradition ◦ The slippery slope fallacy

16.  Problem-Solution Pattern  Refutational Organizational Pattern  Comparative Advantage Pattern  Monroe’s Motivated Sequence ◦ Attention ◦ Need ◦ Satisfaction ◦ Visualization ◦ Action