2. Introduction to business
Fawad Anwar : 13588
M.Shafee khan : 13621
Name of organisation: Fauji cement
Presented to sir Naveed kabir

3. Welcome to Fauji cement

4. Assistant manager (marketing)
M. Ashraf Malik
Assistant manager (marketing)
Marketing & sales office :60 adamjee road, saddar, rawalpindi cantt.
Tel: ,
Mob:
Fax:

6. Rafique javed Tel: 0572-538148 Mob: +92-3009555315 Fax: 0572-538025
sr.deputy manager (desp/excise)
Tel:
Mob:
Fax:

8. Factory

9. Location Map
(Marketing)

10. Management Board of Directors:
Lt Gen Hamid Rab Nawaz, HI(M) (Retd) Chairman
Lt Gen Javed Alam Khan, HI(M) (Retd) Chief Executive/ Managing Director
Mr. Qaiser Javed Director
Mr. Riyaz H. Bokhari, IFU Director

11. Human Resource Committee
Dr. Nadeem Inayat (President)
Mr. Qaiser Javed (Member)
Brig Liaqat Ali, TI(M) (Retd) (Member)

12. Company Managment

13. Company Details
A longtime leader in the cement manufacturing industry, Fauji Cement Company, headquartered in Islamabad, operates a cement plant at Jhang Bahtar, Tehsil Fateh Jang, District Attock in the province of Punjab. The company has a strong and longstanding tradition of service, reliability , and quality that reaches back more than 10 years. Sponsored by Fauji Foundation the Company was incorporated in Rawalpindi in 1992.

14. Environmental Excellence Award 2010
Fauji Cement Company Limited has been presented with Environmental Excellence Award 2010 as recognition of its pro active approach and concrete measures in favor of sustainable environment.

15. FCCL Donation to Flood Victims
FCCL has donated relief goods worth 2.2 million weighing 30 tons and Rupees 16 million in cash as donation to PM RELIEF FUND for our brothers and sisters in need.

17. FCCL has donated relief goods worth 2
FCCL has donated relief goods worth 2.2 million weighing 30 tons and Rupees 11 million in cash as donation to PM RELIEF FUND for our brothers and sisters in need.

18. Social Responsibility
As an integral part of FCCL Policy for Community Development Programs, Children Park is under development stage at District Attock.

19. Process 1. Wet process: (Old cement plant) 2. Dry process:
(New cement plant)

20. Dry Process
Raw Material
1. Lime stone
2. Clay
3. laterite
4. Gypsum

21. Grinding of Raw material
1. Crusher
2. Raw mill (Powder form)
3. Killer plant degree centigrade temperature
4. Cement mill Grinding of CLINKER + GYPSUM = CEMENT
5. Cement storage in SILO , Silo contains capacity of M.tons. Than Packing plant (Packing of cement bags 50 kg each).

23. Product
- Clinker 95%
- Gypsum 5%

24. Local Sales
Fauji cement company supplies cement throughout pakistan especially in the provinces of punjab, AJK and KPK through extensive dealer,s network.

25. Direct Sales
Direct sales have been made to mega and large projects. Some of them are :-
1.Motorway (M1-Project, Islamabad-Peshawar)
2.Bahria Town / Safari Villas, Rawalpindi City
3.Pak Gulf Construction Pvt Ltd (CENTAURUS)

26. 4 - Serena Hotel, Islamabad
4 - Serena Hotel, Islamabad. 5 - Malakand (Dargai) Hydro Power Projects 6 - Army Housing Schemes 7 - Air Force Housing Schemes 8 - National Logistic Cell Projects 9 - Fauji Foundation Projects 10 - Projects of Izhar Group of Industries Mineral Development Project, Islamabad A Q Khan Laboratory, Rawalpindi City 13 - National Highway Authority Projects 14 - Shifa International Hospital, Islamabad.

29. Exports
1. Afghanistan
2. India
3. Tajikistan

30. Goals
“TO ATTAIN MAXIMUM SALE OF FAUJI CEMENT I.E. 1,165, METRIC TONNES IN , ENSURING MOST FAVOURABLE MARGINS & CAPTURING OPTIMUM MARKET SHARE”

31. Objectives Emphasis on 100% customer satisfaction
100 % effective utilization of plant capacities
Emphasis on 100% top quality human resources
Emphasis on 100% quality culture
To remain a leading manufacturer of high quality Portland Cement in Pakistan complying the legal requirements

32. Competitors
Bestway
2.Askari

33. Mission statement
“FCCL while maintaining its leading position in quality of cement will build up on its present state of profitability with a view to ensuring optimum returns to shareholders”

34. Vision statement
“To transform FCCL into a model cement manufacturing company engaged in nation building through most efficient utilization of resources and optimally benefiting all stake holder while enjoying public respect and goodwill”

35. SWOT
Analysis

36. Strength
Natural resources
Quality
Strategic Location

37. Weaknesses
To expensive
Sub standard coal
Transport problem

38. Opportunities EXPORT POTENTIAL
The map on the next page gives a clear picture of how construction of various dams will create opportunity for various manufacturers.

40. Threats Allowing Imports Capacity
Manufacturers criticize the government for allowing free imports whenever the cement market in Pakistan falls into disequilibrium.
Capacity

41. Quality control
CUSTOMER SATISFACTION THROUGH EXCELLENCE , IN QUALITY, FOLLOWING NATIONAL AND INTERNATIONAL STANDARDS.