1. “No one who has something original or important to say will willingly run the risk of being misunderstood.” Peter Medawar Part II: Challenges in Research Communication Geilo Research Seminar for Dentistry PhD Students, 25 Nov, 2003

3. the why and wherefore AMM summing it up tell ‘em what you’ll tell ‘em tell ‘em tell ‘em what you told ‘em

4. A Proud History English language higher degrees research strategy communication Challenges in Research Communication: the why and wherefore

5. New degree structure one integration communication Challenges in Research Communication: the why and wherefore

6. teeth are important

7. need to communicate Challenges in Research Communication: the why and wherefore immense impact integral role future misunderstood mistrusted cost 

8. communication targets Challenges in Research Communication: the why and wherefore research decision-makers funding sources employers other scientists future scientists clients

9. Why communicate? increase employability increase visibility of science advisory role, management recruitment accountability Challenges in Research Communication: the why and wherefore

10. Challenges in Research Communication: where’s the meat? Audience Message Medium

11. audience know your audience shoes Challenges in Research Communication: AMM - audience research decision-makers funding sources employers other scientists future scientists clients

12. finding the story Challenges in Research Communication: AMM - message facts story facts

13. telling your story language (KISS) metaphor zoom stop Challenges in Research Communication: AMM - message

14. picking the right medium context that works collaboration timing Challenges in Research Communication: AMM - medium research article poster press release fact sheet news clip interview newspaper column popular science journal short documentary film web page

15. the why and wherefore AMM summing it up you’ve been told

16. Keep It Short and Simple – Audience Story Strategy

17. Info pack resources / tips contact information presentation outline