1. Chapter 2 Knowledge Management in Organization

2. Knowledge Management2 Knowledge is a fluid mix of framed experience, values, contextual information, expert insight, and intuition that provides an environment and framework for evaluating and incorporating new experiences and information. It originates in individual minds but is often embedded in organizational routines, processes, practices, systems, software, and norms. What is Knowledge ?

3. Chapter 2 Knowledge Management3 1. Knowledge integration is the engine of economic prosperity. 2. Unpredictable markets necessitate “organization abandonment” 3. KM lets you lead change so that change does not lead you. 4. Cross-industry amalgamation is breeding complexity. 5. Those who forget the past are condemned to repeat it. 6. A bridge is needed to across the Atlantic. 7. Tacit knowledge is mobile. 8. Knowledge application requires “water- cooler” and “coffee- machine” cultures; IT barely support sharing. Knowledge Management’s value proposition

4. Chapter 2 Knowledge Management4 KM ไม่ใช่การจัดความรู้ ให้ผู้อื่นใช้ KM ไม่ใช่การจัดความรู้ เข้าสู่ระบบ IT What Knowledge Management is not about

5. Chapter 2 Knowledge Management5 1. KM is not Knowledge Engineering. KM is a business problem and falls in domain of information systems and management, not in computer science. KM = Information System + people. 2. KM is about process, not just digital networks. KM goal is to improve business process. 3. Km is not building a smarter intranet. 4. KM is not about one time investment. 5. KM is not about enterprise-wide “infobahns”. KM is on helping the right people apply the right knowledge at the right time. What Knowledge Management is not about

6. Chapter 2 Knowledge Management6 Coke/Coca Cola Walmart Microsoft/Intel eBay Yahoo AOL Citibank Pfizer Reasons for being successful business? These companies are driven by and valued for their knowledge not their assets. 1. Brand recognition 2. Industry-driven vision 3. Patterns and breakthroughs 4. Customer Royalty and its reach 5. Innovation business ideas 6. Anticipated future products 7. Past achievements 8. Groundbreaking strategies

7. Chapter 2 Knowledge Management7 Case studies Drivers –Knowledge Centric drivers –Technology drivers –Structural drivers –Process focused drivers –Economic drivers Problem symptoms Threat and KM Solutions Notes and Exemplars Table 2-1 Amrit Tiwana p.19-29

8. Chapter 2 Knowledge Management8 1. No recognition and reward for sharing knowledge 2. People are competitive & believe that knowledge increases their power 3. No vehicle for storing & categorizing knowledge, or the existing vehicle is difficult to use 4. They don’t know anyone who would be interested in what they want 5. They don’t share knowledge because they are not aware of what they know. Barriers to KMS

9. Chapter 2 Knowledge Management9 Summary Physical assets : production-oriented and technologies = lose value as they are used. Knowledge increases in value. KM helps avoid unnecessary work duplication, and repeated mistakes. KM can save your company from “ knowledge walkout ”. KM can make your company a proactive anticipator. “ We must become the change we want to be ”.

10. Chapter 2 Knowledge Management10 State problems in your organization. What need to be done for a better organization in term of using and sharing knowledge. business process technology / infrastructure culture/ people Assignment 1 ???

11. A journey of a thousand miles must begin with a single step. เล่าจื้อ