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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 1 Chapter 7 Global Management Managing Effectively 4th Edition Chuck Williams
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 2 What Is Global Business? Global Business 1 1 Multinational Corporation Direct Foreign Investment
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 3 Trade Barriers Nontariff Barriers Tariff 1.2
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 4 Trade Agreements Regional Trading Zones General Agreement on Tariffs and Trade 1.3
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 5 Consistency or Adaptation? Global Consistency Local Adaptation 2 2
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 6 Exporting Advantages 3.1 Disadvantages
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 7 Licensing 3.2 Advantages Disadvantages
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 8 Franchising 3.2 Advantages Disadvantages
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 9 Joint Ventures 3.3 Advantages Disadvantages
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 10 Wholly Owned Affiliates (Build or Buy) Advantages Disadvantages 3.4
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 11 Global New Ventures 3.5
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 12 Growing Markets Purchasing Power Degree of Global Competition – Qualitative factors – Quantitative factors – 4.1
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 13 Minimizing Political Risk Political uncertainty – Policy uncertainty – Strategies – 4.3
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 14 Becoming Aware of Cultural Differences National Culture 5 5 Cultural Dimensions Power distance Individualism Masculinity and femininity Uncertainty avoidance Short-term/long-term orientation
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Chapter 7 Copyright ©2009 by Cengage Learning Inc. All rights reserved 15 Language and Cross-Cultural Training Documentary Training Cultural Simulation Field Experiences 6.1 Adaptability Screening Crosscultural Training
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