2. Publications Understand business publications.

3. What type of publication should you use? The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience. –Why and what do you need to communicate? –To whom are you communicating?

4. Classify the Purpose

5. What’s the Purpose? To identify and provide contact information for a business or individual. To advertise/communicate information about a one-time upcoming event To educate, inform or advertise about a specific topic To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly Click here

6. Now let’s practice! Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.

7. Use a Business Card or Letterhead Stationery Business Card Letterhead Stationery Back

8. Use a FlyerFlyer State Soccer Playoffs Lake Norman HS November 15, 2009 Asheville, NC 7:00 pm Pay $10 to ride the bus Back

9. Use a BrochureBrochure Back

10. Use a Newsletter Newsletter Back

11. Business Card A publication that contains contact information for a business or individual. –the contact information often includes the name, address, phone numbers, email address, web address, and a logo or picture. Used to help its recipients remember you or your business –typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, email address, and fax number Some cards include a photograph Back

12. Letterhead Stationery The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter. Letterhead Stationery is used by businesses, organizations, or individuals to communicate a message and relay contact information. –The Letterhead usually includes the name and logo of the company or individual, the address, phone numbers, email address, website, and fax number. When a Letterhead is used with a Business Card and envelope, the color scheme and graphics should be consistent and complementary. Templates and wizards are commonly used to create letterhead stationery. Back

13. Flyer A one-page document used by a business or individual to advertise or provide information about a one-time upcoming event. –Examples: a play or a PTSA meeting Typically used to convey information that is temporary in nature and has a short life span. Advertises a single event and is used for a one- time purpose. –Distributed via an attachment to email, by posting on bulletin boards or telephone poles, or handed out on the street. Back

14. Brochure Used by an organization or individual to inform or advertise –such as, a description of the AP program at a school, or the pathways within each career cluster, or a course description for Computer Applications, and product descriptions Used to provide information, educate, or advertise a specific topic or product More long-term nature than that of a flyer Describes a single entity in detail – such as, a course or a product or service A short publication, generally printed on higher grade paper than a flyer, which employs the use of color and graphics. –May be in single-sheet form, printed front and back for bi-fold or tri- fold presentation, or they may be printed in booklet sheet form Back

15. Newsletter A publication created by a business or individual that is distributed on a regular basis – weekly, monthly, or quarterly Used to provide informational updates to a specific club, group, organization, agency, or business Describes a variety of events over a specific time period Usually tailored to a specific group Typically formatted in columns with side headings, graphics, and text boxes –Examples of uses of newsletters include the PTSA newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls Clubs Back