1. CAI

2. Purpose of Publications: Business Card and Letterhead Commonality: Identify and provide contact information

3. Two publications with common information: Business card – Used to help recipients remember you or your business and typically includes the contact’s name, company, logo, address, telephone and cell phone numbers, email address, and fax number

4. Letterhead stationery – The phrase letterhead stationery implies the use of a heading at the top and sometimes also at the bottom of a letter Used by businesses, organizations, or individuals to communicate a message and relay contact information

5. Letterhead Example (top part) P E T A L S I N T H E W I N D F l o r i s t a n d G i f t S h o p 1 1 5 E v e r g r e e n S t r e e t M o o r e s v i l l e, N C 2 8 1 1 5 1-800-T HE W IND

6. Purpose of Publications: Flyer, Brochure, Newsletter Advertise, Educate, Inform about an event, product, or idea

7. Flyer Typically used to convey information that is temporary in nature and has a short life span. Used to advertise a one-time single upcoming event, such as a play or PTSA meeting.

8. Flyer

9. Brochure Provide information, educate, or advertise a specific topic or product Describe a single entity in detail such as a course or a product or service More long-term nature than that of a flyer One example: A description of the AP program at a school or the pathways within each career cluster.

10. Brochure (Showing One Side ONLY)

11. Newsletter Provides informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, or quarterly Describe a variety of events over a specific time period Usually tailored to a specific group

12. Newsletter

13. What Publication Am I? Put your notes away. Receive Handout. Put your name at the top of the paper. Below the work number your paper 1-6 Answer the matching. Then do the matching from the PowerPoint (which will be put on the screen while you are doing the top portion).