1. AHDI Membership Survey Final Results August 1, 2010 This is a summary report and does not contain all questions from the survey.

2. Survey Overview Survey instrument developed by Membership Advisory Workgroup and staff Launched on 7/16/10 – Reminders sent on 7/21 and 7/28 Closed on 7/30/10 Random sample of 3,133 members Incentive – entry into a raffle for a free Ethical Best Practices: Resource Guide for Healthcare Documentation Specialists 8/1/2010

3. Survey Responses Invitation StatisticsNumberPercent Completed47315% Partial782% Clicked58119% No Response Yet2,57382% Unsubscribed90% Total Delivered3,133 Total Undeliverable00% 8/1/2010

4. Demographics 8/1/2010 Years worked in sector Primary role

5. Demographics 8/1/2010 Member type Years as a member

6. Demographics 8/1/2010 Credentials 52% 34%4%

7. Demographics 8/1/2010 Age bracket Gender

8. How did you first hear about AHDI? 8/1/2010

9. Overall, how satisfied are you with your AHDI membership? Average 3.52 1 – Not at all satisfied 2 – Somewhat satisfied 3 – Neutral 4 – Satisfied 5 – Very satisfied 8/1/2010

10. What was your primary reason for joining or renewing your membership with AHDI? Top 5 Responses 1.Access to resources and information 2.Professional growth and development 3.Membership was included with a purchase of a product or subscription 4.Education / continuing education credits 5.Career advancement 8/1/2010

11. Based on your primary reason for joining or renewing your membership with AHDI indicated above, how well are we fulfilling your needs in that area? Average 3.56 1 – Not well 2 – Somewhat well 3 – Neutral 4 – Well 5 – Very well 8/1/2010

12. What volunteer opportunities would you be interested in participating in the future? (select all that apply) Top 5 Responses 1.I am not interested in volunteering my time (41%) 2.Researching terms / definitions, which I can do as time permits (33%) 3.Mentoring a MT student to help them start their career on the right foot (20%) 4.Participating in coordinating local, state, regional activities (13%) 5.Writing an article or practice brief to help members be better MTs (9%) 8/1/2010

13. When you think of the information and resources AHDI offers as a whole what comes to mind? (Mark all that apply) Top 5 Responses 1.Informative (77%) 2.Professional (70%) 3.Relevant (57%) 4.Valuable (53%) 5.High quality (43%) 8/1/2010

14. Please rank the importance of participating in face-to- face continuing education and/or networking opportunities. Average 3.71 1 – Not important 2 – Somewhat important 3 – Neutral 4 – Important 5 – Very important 8/1/2010

15. How likely would you be to recommend AHDI to other healthcare documentation professionals? Average 3.76 1 – Not likely 2 – Somewhat likely 3 – Neutral 4 – Likely 5 – Very likely 8/1/2010

16. Please tell us how valuable the following AHDI member benefits are to you. Not at all valuable Valuable Very valuable N/A Being in-the-know on news and trends affecting the profession, new AHDI resources and benefits, and updates on the association initiatives via email (Vitals, email updates) 4%44%48%4% Expanding my knowledge by reading articles on skill-building, best practices, and professional development in Plexus 3%36%55%6% Developing a greater understanding of evolving trends, emerging technologies, legislative advocacy, clinical medicine, and professional practice issues by reading Health Data Matrix 5%39%49%8% Getting answers to my professional practice questions through AHDI’s help desk support 10%36%31%23% Being proactively positioned as a profession with a critical role in patient care delivery with legislators and cabinet members in Washington, DC 11%33%36%20% Saving money on programs, products, continuing education, and publications 5%36%51%8% Having opportunities to earn continuing education credits6%24%58%13% Connecting with members for networking and sharing of best practices 7%36%46%12%

17. Thinking about the overall value you receive from your AHDI membership; please tell us if you feel the cost of your membership is: 1.Correctly priced 2.Not sure 3.Over-priced 4.Under-priced 8/1/2010

18. If AHDI offered the following membership packages/services, would you be likely to take advantage of them? ItemYesNoNot Sure Automatic membership renewal year to year via credit card 26%48%26% Discounts for paying for more than one year of membership at a time 45%29%27% Payment plan for membership dues via credit card38%41%21% Electronic-access only to benefits at a reduced rate 46%24%31% Membership bundled with other products to get a deeper discount 55%18%27% 8/1/2010

19. When was the last time you attended the AHDI Annual Convention and Exposition (ACE)? 1.I have never attended ACE 2.Three years ago or more 3.In the past year 4.Two years ago 8/1/2010

20. What prevents you from attending ACE? (select all that apply) 65%35% 21% 15% 8/1/2010

21. How often do you attend Webinars or e-learning events from any source? 1.Never 2.One or two times per year 3.Once every two to three months 4.One or two per month 8/1/2010

22. On what do you base your decision to attend a Webinar or e-learning event? Please select all that apply. 85%51%48% 25% 11% 8/1/2010

23. Final Results Membership survey – Full report and analysis will be completed by August 20 Readership / Communications survey closes August 13 – Final results will be available August 16 – Full report and analysis will be completed by September 3 8/1/2010