1. Paul Taylor & Mike Read 6 Degrees

2. WELCOME! Paul Taylor & Mike Read 6 Degrees

3. Our Agenda The human brain Thinking preferences Introduce a tool Have some fun Whole Brain project to launch our song!

5. The human brain

6. Perspective

7. In India they worship them. In Australia they BBQ them.

8. MAPS filter our view of the world.

9. How the thinker thinks Routine

10. The Brain RIGHT BRAIN LEFT BRAIN Imaginative Aesthetic Holistic Emotional Expressive Logical Analytical Mathematical Organized Process

11. The Brain RIGHT BRAIN LEFT BRAIN Duality = Preference

12. Reptilian Brain Biological/Physical

13. Biological/Physical LIMBIC SYSTEM (Feeling) Mammalia Brain: Social/Emotional

14. Reptilian Brain Biological/Physical LIMBIC SYSTEM (Feeling) Mammalia Brain: Social/Emotional CEREBRAL SYSTEM (Thinking) Human Brain: Why?

15. LEFT BRAIN RIGHT BRAIN LIMBIC CEREBRAL Our Four Selves

16. Planned Organised Administer Detailed Emotional Interpersonal Expressive Talker Logical Analytical Fact-based Quantitative Imaginative Artistic Holistic Improvisational Our Four Selves

17. Upper Right DA Upper Left B Lower Left C Lower Right Logical Thinking Analysis Of Facts Processing numbers VisualisationImaginationConceptualisation Planning Approach Organising Facts Detailed Review Gut Reaction Sensory Response Interpersonal Default Mode

18. Upper Right DA Upper Left B Lower Left C Lower Right The language of logic and reason The language of imagination The language of structure and control The language of intuition Language

19. Upper Right DA Upper Left B Lower Left C Lower Right Brief, Clear, Precise Direct, to the point Well articulated Logic of the idea Technical accuracy Alignment with objectives An overview Conceptual framework Initiative & imagination Visuals New ideas Connection to “big picture” Step by step – unfolding Precedence & proof How it will happen References & background Alignment with established proceedures Attitude and conviction Personal approach People impact Emotional reaction Empathy Expectations

21. Upper Right DA Upper Left B Lower Left C Lower Right Being realistic Quantifying Data Logic Deconstructing issues Infers Speculation Taking risks Surprises Conceptualising Reliable Getting things done Order Established procedures Helping Considering others Expressing self Interaction Likes

22. Upper Right DA Upper Left B Lower Left C Lower Right Looks O.K. The facts seem to check out. The numbers add up. It could be a go. What a terrific idea! I can see it ten years from now. I can really see it working It’s possible. But I see some potential risk. I’ll wait until all the questions are fully answered Oh Wow! It’s great. I’ve got tingles all over my body An Idea

23. Upper Right DA Upper Left B Lower Left C Lower Right “Why” “How” “Who” “What” Questions

24. Upper Right DA Upper Left B Lower Left C Lower Right Thoughtfully Cautiously Spontaneously Unemotionally Reacts

25. Upper Right DA Upper Left B Lower Left C Lower Right RationalVisionary Safekeeping Gut Approach

26. Upper Right DA Upper Left B Lower Left C Lower Right Wants precise facts Prefersconcepts Wants to see the process Needs to feel enthusiasm Overview

27. Upper Right DA Upper Left B Lower Left C Lower Right Nerd Uncaring Tech Head Calculating Unemotional Power Hungry Number Cruncher Gullible Soft Touch A push Over Touchy, Feely Bleeding Heart Down SidePicky Fussy Plodder Unimaginative Stick in the Mud Head in the clouds Procrastinates A ‘gunner’ Last minute Unrealistic Can’t Focus

28. Upper Right DA Upper Left B Lower Left C Lower Right Factual Intellectual Academic Visual ‘Street’ Artistic Administrative Organisational Procedural Musical Social Emotional ‘Smartness’

29. Teams !!

30. Team Or Corporate DNA

31. Dominant Blue/Left

32. Dominant Cerebral

33. Preference NOT Competence

34. Upper Right DA Upper Left B Lower Left C Lower Right “Why” “How” “Who” “What” Questions

35. Upper Right DA Upper Left B Lower Left C Lower Right Strategic TacticalPeople Financial Planning

36. Upper Right DA Upper Left B Lower Left C Lower Right Approximate EvaluateSense Quantify Measure

37. Upper Right DA Upper Left B Lower Left C Lower Right “Strategise” “Organise” “Personalise” “Analyse” Planning

38. Upper Right DA Upper Left B Lower Left C Lower Right “Strategise” “Organise” “Personalise” “Analyse” Planning

40. Creativity – time to flex this muscle

41. The Fantasy Test

42. Director Writer Cameraman Art director Casting agent Wardrobe designer Set designer Location manager …

43. What stops us thinking creatively?

44. The Box Knowledge Ignorance Fear Rules Assumptions Habit

45. Which of these two lines is longer? A B

46. The What? The Why? The Why Not?

47. Effective Brainstorming Don’t be serious Capture everything Don’t perfect Go with the flow Listen & respond Don’t hesitate Never say ‘no’ (say ‘maybe’ instead) Take the ego on holiday

48. Active Listening 1 2 3 Thinking about what to say next - Ego Listening – Taking mental or written notes Empathetic Listening – Seek to understand (diagnose, then prescribe)

49. Empathic Listening Most listen with the intent to reply Most do not listen with the intent to understand They are either speaking or preparing to speak They’re filtering everything through their own lenses Constantly projecting their own home movies onto other people’s behaviour Diagnose before you prescribe Understand their paradigm Steven Covey -7 Habits of Highly Effective People, page 239

50. Creative thinking and innovation are the hormones that will make your business grow. And everyone of you has a valuable role to play in the process. Please speak up …….and listen!!

51. Team Exercise 45 minutes to submit a launch plan for your new single Whole Brain Project Management

52. Upper Right DA Upper Left B Lower Left C Lower Right The Goal DISCOVERY / ANALYSIS (5mins) INITIATIVE / STRATEGISE (20mins) APPLICATION / ORGANISE (10mins) COMMUNICATION / PERSONALISE (10mins) Strategic Imperatives: Project Parameters: Key Deliverables: 3 to 5 Great Ideas for launching this song to market : Customer Issues / Barriers: Team Issues / Feelings: Key Project Milestones: SMART: Who / What / When?

53. Definitions Creativity: “The power or ability to invent” Innovation: “The act of introducing something new” Our definition today: “Innovation is creativity with a purpose”

54. Wrap up Whole Brain Thinking can help us prepare, listen, empathise and communicate. It can help us to innovate - “The act of introducing something new.” And encourage us to think differently and creatively. We all have a creative brain.

55. What will you do differently as a result of today’s thoughts?

56. Best Sales PresoPrize Hand in your Epping Road Presentations to Microsoft The winning team, selected by Microsoft, will each win a Red Balloon Day gift voucher – where you can choose a one of many amazing experiences or gifts Announced 29 February 08 Turn it Up!

57. Thank You