1. PRESENTED BY DIEGO RUIZ, JEFFERY BOTWINICK, KARINA RAMOS,YANMI WANG

2. Agenda Product Introduction Situation & Trend Marketing Segmentation Target Market Market Needs Market Objectives The value Proposition Product Position Competition Distribution Strategy Price Strategy Markteting Communications Finacial Analysis Conclusion

4. Situation & Trend

5. Marketing Segmentation Geographic

6. Demographics & Behavioral Factors

7. Target Market Market Needs Outdoor enthusiasts Campers Hikers Picnics Sanitation Staying secured to a table Durability Convenience Protection from the environment Target Market

8. Short-term Long-term Create brand awareness and product differentiation. R.E.I. exclusivity Develop customer relationships. Have a 35% local market share Become one of the top brands Expand Smart Cover distribution. Marketing Objectives

9. The Value Proposition High-quality  Improving the level of convenience  Portability  Reasonable price

10. Product Position

11. Competition Standard table covers Table Weights Insulated tote bag

12. Distribution Strategy Warehousing/Office In store placement Vertical marketing system  Contractual VMS

13. Pricing Strategy

14. Marketing Communications Promotion  Off-season Coupons  Family-Friend Event Social Networks Magazines

15. Financial

16. Conclusion Innovative new product Strategy projects year one profits Product allows for growth Learning objectives

17. Reference Kolter, P. & Armstrong, G. (2014) Principles of Marketing. Upper Saddle NJ:Pearson Maps of world (2013). Retrieved from http://www.mapsofworld.com/usa/national- parks/maps/major-national-park-usa.jpg Q&A Retrieved from http://www.digit-8.com/wp-content/images/question- comments-concerns-blog.jpghttp://www.digit-8.com/wp-content/images/question- comments-concerns-blog.jpg