2. Tyrepower’s role in the marketplace is to remain aware of and to anticipate customer needs To remain knowledgeable of tyre improvements and trends To be aware of competitor changes and roles To be determined about positioning Tyrepower as the premium, progressive, dynamic retail brand of choice Tyrepower marketing objectives

3. Our homework revealed Our image looking dated Our stores looking tired Our brand identity inconsistent and varied Our competitors are looking sharper, more modern and progressive We feel Tyrepower must act now or be left behind Tyrepower needs to be seen as a trendsetter Our image and advertising must be seen as consistent and dynamic

4. Steps Taken We sought opinions from variety of Tyrepower stores in different states All those counselled were of the opinion Tyrepower should have a more modern store presentation, and more modern logo Professional design studios were questioned on their opinions Conclusion was to call for submissions from a number of professional design shops in different states

5. The outcome Professional design shops approached and briefed Their design submissions analysed by Tyrepower Board Their colour suggestions critically debated Customer opinion research was employed Their logo and icon suggestions debated

6. The Winning Design The winning design retained Tyrepower colours In keeping colours retained Tyrepower history Winning design was a clear research favourite It was thought to be modern, progressive, professional Above all, it was thought to be ‘different’ Take a look at the brand new Tyrepower brand logo …

7. Say hello to the new Tyrepower

8. New design applied to a typical store

9. A unique and individual design The red, white and blue retained and improved Now we have a memorable device, an ICON We have a vastly improved more modern font And we have a highly individual store-front ‘swoop’ Lets look at some sample ‘before and after’ store fronts…

10. Before and after of Bowral:

11. Phasing in the new design It is hoped that all stores will have the new design and logo applied by the end of 2005 At least 20 stores have already commenced applying the new design and logo Some of these are brand new stores, others are already Tyrepower, but have been in need of upgrading Name and icon badging will be available in 3 dimensional sets of varying sizes (and varying prices) The number of sets required will match the store number of walls and/or faces

12. Everyone’s role Individual stores will need to determine their own preferred timing Accurate dimensions and photography (preferably digital) is required for each wall or face needing painting (by store owner) Tyrepower has one contractor for all store re designs – digital photos are forwarded to them. Design is sent back to individual store (as well as to General Manager) for verification or change Individual stores can access a Tyrepower selected painter or use their own (with Tyrepower approval)

13. Possible painting costings Red and blue with white swoop to one 16m x 4m wall approx $ Three walls might be $ A three face awning might be $ (details to come)

14. Icon-logo costings Using mounted high resolution digital print icon and 3 dimensional Tyrepower cut out letters – A 1400 mm icon 700 mm letter set A 1000 mm icon 500 mm letter set A 800 mm icon 400 mm letter set A 600 mm icon 300 mm letter set (Price details to come)

15. Possible icon/logo application costings (details to come)

16. Services and brand Menu Boards (details to come)