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Experience With International Membership
Bill Davisson GROWMARK, Inc. CEO
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Point of Reference GROWMARK is:
Regional farm supply & grain marketing cooperative Based in Bloomington, Illinois $2.8 billion in sales (2005) Nearly $1 billion in assets Ranks among the largest agricultural cooperatives in North America
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Point of Reference GROWMARK: Began as Illinois Farm Supply Co. in ’27
Expanded to Iowa/Wisconsin in ’60s Consolidated with Ill. Grain Corp. in ’80 to form GROWMARK Purchased assets of UCO in ’95 (35 member cooperatives in Ontario)
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Point of Reference GROWMARK: Expanded marketing territory in ’90s
Investment in Mexican feed company in ’96 Purchase of AgWay agronomy assets in ’02 Today, business in 21 states, Ontario, and Mexico
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Point of Reference GROWMARK Strategic Direction Maintain strong member system Grow & expand from core products More involvement with “value added” Expand marketing territory Mergers/acquisitions supporting business strategies
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GROWMARK Ventures/Investments: Benefit to core membership
Point of Reference GROWMARK Ventures/Investments: Benefit to core membership Related to core business competencies ROI (15%) Further strategic direction
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Canadian Member Business
Acquisition of UCO assets (1995) Factors in the decision… UCO structure – similar to GROWMARK Federated Loyal members Farmer focused A “system” approach to business Common agriculture Corn Soybeans Livestock
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Canadian Member Business
Factors in the decision continued… Core businesses Agronomy Energy Feed Grain Consumers Economic opportunity/growth
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Canadian Member Business
Where is Ontario agriculture?
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Canadian Member Business
Why approach as member business?
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Canadian Member Business
Why approach as member business? Ownership options: - Canadian General Business Corp - Canadian Cooperative Subsidiary - Operate in Canada as GROWMARK (member basis)
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Canadian Member Business
Why operate on member basis? Largely a philosophical decision… - UCO members wanted to “buy” a regional co-op - UCO members willing to invest in GROWMARK up front & over time - UCO members desired to be “equal” with U.S. members (Note: All but 2 of the former UCO members became members of GROWMARK)
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Canadian Member Business
Challenges: Legal and tax issues - Revenue Canada rulings - Canadian Securities Commission issues - Anti-Trust laws in both countries - Bankruptcy issues (UCO) - Pension/benefit laws/programs - “Doing business with Cuba”
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Canadian Member Business
Other challenges: - Expatriate management & Customs - Governance (GROWMARK Board) - Acceptance of U.S. company in Canada - Acceptance of decision by U.S. members - How would ownership investment by members be equalized?
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Canadian Member Business
Other challenges: - Cultural issues - French Canadian issues - Acceptance of U.S. company in Canada - Acceptance of decision by U.S. members How would ownership investment be equalized? - Currency issues
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Canadian Member Business
Process of assimilation: - It’s about the people! - Joint meeting of member co-op managers/ board presidents - “Teaming” of co-op leaders (US/Canadian) for facility tours - Employee meetings - We discovered our similarities were great
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Canadian Member Business
Process of assimilation: - Staffing started as combination of former UCO and a few key, long-term U.S. employees - Today, the Ontario region staff is all Canadian
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Canadian Member Business
Given 20/20 hindsight, would we change anything? Not much – - Pleased with Revenue Canada rulings - May have kept some things separate (patronage pools, etc.)
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Canadian Member Business
No more “one size fits all” Tension: Unity vs. Uniqueness
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Canadian Member Business
Keys to success: In this instance, having Ontario member cooperatives as full, “equal” members was essential Recognize differences, but blend the family
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International Non-Member Business Example
maltaCleyton 2nd largest animal feed company in Mexico Diversifying into pet food/ aquaculture 44% management ownership 44% GROWMARK ownership 12% private investor ownership
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maltaCleyton Non-Member Business Why make the investment?
Supports strategic direction - Core business - Geographic expansion - Solid ROI - Growing market - Market for grain
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maltaCleyton Non-Member Business Why non-member investment?
- Not a cooperative to begin with Different risks/challenges: Country’s economy/government Security Language Culture
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Determining the Appropriate Strategy
Let principles guide Think globally Calculate risks Monitor results Nurture relationships Be aware of issues/attitudes in each country
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Questions?
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