1. 1 | Technology Advancement and Outreacheere.energy.gov EERE Web Coordinators Monthly Meeting Hosted by Drew Bittner Jan. 20, 2011 Call in # 202-287-1034

2. 2 | Technology Advancement and Outreacheere.energy.gov Around the Room (15 min): Drew National Residential Retrofit Guidelines Public Review Usability Testing Overview (15 min): Jimmy Template Usability Study (15 min): Andrea & Chris Redesign Update (10 min): Chris & Glenda Coordinators Meeting Survey Results (10 min): Billie Communication Standards Tip (5 min): Elizabeth Agenda

3. 3 | Technology Advancement and Outreacheere.energy.gov National Residential Retrofit Guidelines Public Review

4. 4 | Technology Advancement and Outreacheere.energy.gov Purpose Scope Summary of Findings Recommendations Discussion Template Usability Study EERE Template Usability Study

5. 5 | Technology Advancement and Outreacheere.energy.gov Observe actual users interacting with the new EERE home page, landing pages, and program template Find out how well the template meets users’ needs and identify opportunities for improvements Learn about users’ general impressions of the Web site Template Usability Study Purpose

6. 6 | Technology Advancement and Outreacheere.energy.gov Five participants: Cross-section of solar industries including government, education, and product development - All participants were proficient in using the Internet, and familiar with EERE and the Solar Program Ten realistic scenarios: Finding funding opportunity, contact information, appliance rebates, EERE programs, EERE and DOE home pages; search results; sense of place; visibility and usage of right navigation elements - Scenarios represented actual tasks Remote: Facilitated one-on-one session with each participant and conducted remotely via telephone and shared Web browser Template Usability Study Scope

7. 7 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Task completion rate: 80% Overall task success and comprehension rate: 57% Site achieved a 78.6 System Usability Scale score out of 100 (most sites average 70) 80% of users say the EERE Web site meets or exceeds their expectations Overall, the template is effective—but there are opportunities to improve the user experience Summary of Findings System Usability Scale Score: 78 out of 100 User Ratings Survey Result: Expectations

8. 8 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Drop down navigation rarely used Landing pages links noticeable and utilized “It’s easy on the eyes, very friendly; categorized by energy efficiency and renewables.” “There are multiple pathways to get to where I want.”

9. 9 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Users easily found EERE programs on topic landing pages Users understood the content on the topic landing pages and efficiently navigated between them and program sites without backing up or starting over Users easily found consumer content on topic landing pages

10. 10 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Some users utilize left navigation Some users utilize center content links Some users utilize top navigation Some users utilize breadcrumbs Some users utilize DOE/EERE wordmark EERE “global navigation” never utilized

11. 11 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Users expect to find EERE’s call center information on the About the Office site “I feel like this number should be a little more accessible.”

12. 12 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Users noticed and found content in right navigation Branding establishes credibility Printable version is easily found and used – and is users’ preferred way of printing Users easily identify links on the page

13. 13 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Share is used to share content via social media…but is not used to print or e-mail content When users click on “Share,” the options are overwhelming. Users easily navigated between program and subsites

14. 14 | Technology Advancement and Outreacheere.energy.gov Template Usability Study Users click their browser’s back button to return to the previous page from search results PDFs clutter search results “I’m wary of clicking on a large PDF – I have no idea how big it is, and sometimes they crash my browser”

15. 15 | Technology Advancement and Outreacheere.energy.gov Template Usability Study How Users Describe the EERE Web Site

16. 16 | Technology Advancement and Outreacheere.energy.gov Keep elements of the template that enhance usability Include the EERE Information Center in the About the Office site Limit the “expanded” Share button’s social media choices to only the most popular Consider the efficacy of the EERE home page horizontal drop-down navigation Template Usability Study Recommendations

17. 17 | Technology Advancement and Outreacheere.energy.gov Move forward with an EERE-wide search strategy, including archiving outdated PDFs, identifying top content and performing SEO, and customizing search results pages Examine the purpose of the EERE-wide global navigation and make design modifications, if needed Perform usability testing on the EERE home page and corporate sites Template Usability Study Recommendations

18. 18 | Technology Advancement and Outreacheere.energy.gov Before and after refacing examples Template and process questions Redesign Update

19. 19 | Technology Advancement and Outreacheere.energy.gov Redesign Update

20. 20 | Technology Advancement and Outreacheere.energy.gov Redesign Update

21. 21 | Technology Advancement and Outreacheere.energy.gov Redesign Update

22. 22 | Technology Advancement and Outreacheere.energy.gov Redesign Update

23. 23 | Technology Advancement and Outreacheere.energy.gov Redesign Update

24. 24 | Technology Advancement and Outreacheere.energy.gov Redesign Update

25. 25 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results We surveyed attendees of the monthly web coordinator’s meeting after the August, September and October 2010 meetings. 5 questions, all with freeform response field 0 questions were “required” 33 respondents total All EERE programs represented Best responded month: October, when we made a tweak to the survey process to afford complete anonymity.

26. 26 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results The questions: 1.In this month's web coordinators meeting, what was helpful for you and how you do your work at EERE? 2.What was not helpful? 3.Is there anything you did not learn today that you feel you should have? 4.What suggestions do you have for future topics for the web coordinators meeting? 5.What EERE area(s) do you represent?

27. 27 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results The breakdown of EERE programs represented: 5 Biomass 5 Buildings Technologies 3 Business Administration / PBA 5 Commercialization & Deployment 4 Education & Workforce Development 13 EERE Corporate 4 FEMP 3 Fuel Cell Technologies 3 Geothermal Technologies 7 Industrial Technologies 3 International Activities 3 Solar Energy Technologies 6 Vehicle Technologies 4 Weatherization & Intergovernmental 5 Wind & Water Power

28. 28 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results Key findings: Attendees feel that the “around the room” element is too long and cumbersome. The usability information presented in the August meeting got favorable response. There is interest in more information on the Plain Writing Act. There is continuing strong interest in using social media. It’s often hard for the folks on the phone to hear what’s being said – too much background noise.

29. 29 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results A few specific suggestions: “Have each program volunteer to do one presentation per year. The presentation could be 10-15 minutes and be about anything Web-related the program is working on (and might be able to be used by other programs).” “I suggest limiting the around the room/roll call. Also, perhaps these meetings could be held every 6-8 weeks, rather than every month.” “I think we should go back to 1 hour meetings.”

30. 30 | Technology Advancement and Outreacheere.energy.gov Web Coordinator’s Meeting Survey Results Would you like to see all of the survey responses? Email Billie.Newland@hq.doe.gov

31. 31 | Technology Advancement and Outreacheere.energy.gov We’re upgrading to the 2010 version of the AP style guide! This means: “Web” as a compound word is lower case, one word: website webinar, webcast “Web” as a proper noun is capitalized. It’s also capitalized when it’s part of a term with multiple words: Web page the Web Web feed Communication Standards Tip

32. 32 | Technology Advancement and Outreacheere.energy.gov Next meeting February 17 5E-081 Wrap Up