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Published byHillary Snow Modified over 9 years ago
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OPERATION KINDNESS/ THE OACK GROUP Olivia Deffner Alicia Himler Kim Hoang Christopher McClure
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PICTURE OF A DOG
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Description of Operation Kindness O Oldest and largest no-kill shelter in North Texas. O Care for homeless cats and dogs in a no-kill environment until each is adopted. O “An animal saved is a soul saved, and a life changed.”
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What do Operation Kindness need? O Animal care budget. O Food, vaccination, necessary medication
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The OACK Group O Fundraising consulting group, based in Dallas, TX. O Work closely with non-profit organizations around Dallas, Fort Worth area. O Past project O Fundraised $50,000 for DFW Rescue Me. O Fundraised $25,000 for Humanitarian Hands Charity.
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Our campaign 1. Marketing O Target market: Animals lovers between ages of 20-25 O Brochure is placed in local animal shelters, pet shops, veterinary clinics, Operation Kindness shelter O Social media Place emphasis on Operation Kindness’ mission.
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Our campaign 2. Pre-event activities - Weekly raffle drawing will take place to give out tickets to the benefit concert. - Eligible participant needs to be involved with Operation Kindness.
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Our Campaign 3. Concert for Canines featuring Kelly Clarkson O Main purpose: Raising awareness about adopting homeless animals from Operation Kindness shelters. O Expected revenue: $215,000
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QUESTION?
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