1. OPERATION KINDNESS/ THE OACK GROUP Olivia Deffner Alicia Himler Kim Hoang Christopher McClure

2. PICTURE OF A DOG

3. Description of Operation Kindness O Oldest and largest no-kill shelter in North Texas. O Care for homeless cats and dogs in a no-kill environment until each is adopted. O “An animal saved is a soul saved, and a life changed.”

4. What do Operation Kindness need? O Animal care budget. O Food, vaccination, necessary medication

5. The OACK Group O Fundraising consulting group, based in Dallas, TX. O Work closely with non-profit organizations around Dallas, Fort Worth area. O Past project O Fundraised $50,000 for DFW Rescue Me. O Fundraised $25,000 for Humanitarian Hands Charity.

6. Our campaign 1. Marketing O Target market: Animals lovers between ages of 20-25 O Brochure is placed in local animal shelters, pet shops, veterinary clinics, Operation Kindness shelter O Social media Place emphasis on Operation Kindness’ mission.

7. Our campaign 2. Pre-event activities - Weekly raffle drawing will take place to give out tickets to the benefit concert. - Eligible participant needs to be involved with Operation Kindness.

8. Our Campaign 3. Concert for Canines featuring Kelly Clarkson O Main purpose: Raising awareness about adopting homeless animals from Operation Kindness shelters. O Expected revenue: $215,000

9. QUESTION?