1. aka (info. text) Purpose: to convey knowledge about a topic from someone creditable about that information to someone less knowledgeable about the topic.

2. Facts, statistics, true information Explains or gives the audience information on a specific topic AKA expository or informative writing Examples: Textbooks, cookbooks, informational brochures, etc.

3. 1. Clear Purpose What is the author trying to inform or explain? Evidence supports purpose with facts, statistics, examples, etc. Three different kinds of purposes when addressing an audience: – To inform – To argue/persuade – To entertain What type of evidence does the author use? Is this evidence creditable?

4. 2. Creditable Author Do you trust the author? Have they had life experience about the topic? Are they educated?

5. 3. Intended Audience Who is the author talking to or writing for? What can you assume about the audience? Is the audience educated? How old is the audience?

6. 4. Specific Word Choice (aka Diction) Denotation – literal or dictionary meaning Denotative: “Animals are killed for food.” Connotation – figurative or associated meaning – Connotative: “The Falcon’s basketball team slaughtered WWS.”

7. 4. Specific Word Choice (aka Diction) What words really jump out and are important? Does the author need to define certain words for the audience? How does this diction contribute to the tone or emotional feeling of the text?

8. 5. Tone Tone: the author’s attitude towards the topic Expressed through diction Two categories of tone: subjective or objective.

9. Objective tone is “impartial” Does not show feelings, and is neither for or against a topic Unbiased or neutral Does not use pronouns such as “I and You” Examples: Textbooks, some newspaper articles

10. Subjective tone is personal and biased Characteristic of narrative writing Author writes to evoke an emotion within the audience Author uses words that describe feelings, experiences, or thoughts Example: Stories or Poems