2. Boom and Bust USA in the 1920s

3. Compare: Democrats & Republicans Democrats (centre) (social liberalists) Society, protection Taxation (gov’t intervention) if necessary Republicans (right wing) “The business of America is business” (Coolidge) “laissez-faire” Happiness = life, liberty and property Rugged individualism

4. In the 1920s … America’s economy recovered quickly after WWI The government was Republican and favoured ‘big business’ After the war the government followed a policy of isolationism and focused on internal affairs By the mid 1920s the economy was booming

5. Boom Factors leading to an economic boom

6. Mass production advertising Consumer goods Agriculture & efficiencies Social changes Bo om 1920s

7. The factors US industry had been boosted by the war. Republican government’s policy of laissez- faire. Protectionism - import duties raised (1922). Mass production - cars, radios, refrigerators etc. Credit - people could buy on credit. There was massive consumer spending.

8. Mass Production Efficiency + mechanization WWI Auto industry Farming  surpluses fashion

9. Employment Spend money Employ other people through your spending Employment Spend money/ employ other people Employment cycle

10. Industrial Boom 19201929 Kilometres of surfaced roads 620 0001 000 000 Motor cars on roads9 000 00026 000 000 Telephones in homes and offices 13 000 00020 000 000 Radios in homes60 00010 000 000 Source: Howarth, 20 th Century History, p. 83

11. Prosperity More $$ = stock market investments Housing starts “big ticket items” President Hoover’s aim: “a chicken in every pot and two cars in every garage”.

12. As a result … Many Americans were confident about the economy.

13. Confidence Share prices were going up fast. People were getting richer.

14. Stock Market Speculation American industry booms, price of shares rises. Investors sell their shares at higher prices and make huge profits. Get Rich! Quick!!

15. Continued speculation More people invest, pushing prices higher People buy ‘on the margin’

16. Social Effects of the confidence “The man who builds a factory builds a temple; the man that works there worships there” – President Calvin Coolidge Leisure Women Union membership drops

17. But was everyone so confident?

18. Beneath the ‘Boom’ Farmers did not prosper - new machines produced more which lowered prices. The black population did not prosper - farmers laid them off. Many moved North looking for work. Recent immigrants did not prosper - they were given low paid jobs and lived in overcrowded conditions. Workers in ‘old’ industries (eg. mining, textiles) did not prosper - they were low paid.

19. Beneath the ‘Boom’ 50% of American families earned less than $2000 a year. American industry was producing too many goods. Why is this bad????

20. The Coming Crash 20 million shareholders by summer 1929 Prices reach an all time high Experts start to worry Profits Fall Car and Steel Production falls People start to Sell

21. The Coming Crash 19 th - 24 th October millions of shares were sold. 26 October - President Hoover said, “The fundamental business of the country, is on a sound and secure basis” Monday 28th October - Massive selling 3 million shares sold in the last hour of trading, 9 million sold in total Banks stop supporting prices.

22. Black Tuesday Tuesday 29th Oct 16 million shares sold. No buyers found. Ticker tape machines break due to pressure. Many investors are ruined.

23. Bust ! Millions of shares are now worthless Crash !

24. Re-Cap Overproduction + Underlying poverty Stocks of unsold goods Demand falls Profits Fall People start to sell shares Panic. CRASH Lack of confidence