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Communications Survival Guide Matthew Penn Penn Communications.

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Presentation on theme: "Communications Survival Guide Matthew Penn Penn Communications."— Presentation transcript:

1 Communications Survival Guide Matthew Penn Penn Communications

2 U TXT’d Up? EM?

3 U TXT’d Up? P911

4 U TXT’d Up? BFF

5 U TXT’d Up? LOL

6 U TXT’d Up? RUMOF

7 U TXT’d Up? L8R

8 U TXT’d Up? SOHF

9 U TXT’d Up? AIMP

10 U TXT’d Up? COS

11 U TXT’d Up? ROTFL

12 U TXT’d Up? OOTD

13 U TXT’d Up? OTL

14 U TXT’d Up? IIRC

15 U TXT’d Up? EM? Excuse Me?

16 U TXT’d Up? P911 Parent Alert!

17 U TXT’d Up? BFF Best Friends Forever

18 U TXT’d Up? LOL Laughing Out Loud

19 U TXT’d Up? RUMOF Are You Male or Female?

20 U TXT’d Up? L8R Later

21 U TXT’d Up? SOHF Sense of Humor Failure

22 U TXT’d Up? AIMP Always in My Prayers

23 U TXT’d Up? COS Change of Subject

24 U TXT’d Up? ROTFL Rolling on the Floor Laughing

25 U TXT’d Up? OOTD Out of The Office

26 U TXT’d Up? OTL Out To Lunch

27 U TXT’d Up? IIRC If I Remember Correctly.

28 Communications Survival Guide The “Big Picture” Stuff –RESPECT Communication without Respect of your audience, is a waste of time. Develop Respect & Trust…Effective Communications will follow.

29 Communications Survival Guide The “Big Picture” Stuff –RESPECT –CONSISTENCY Are you constantly banging the drum for your YM?

30 Communications Survival Guide The Toolbox –The Printed Word (ink & paper) –Verbal Communications –Online World –Connected Communications

31 Communications Survival Guide The Printed Word –Newsletters, Postcards, Letters, Flyers, Bulletin inserts, Signage, Bulletin Boards. –Essential Q#1 – Will it pass the 10 second test? –Essential Q#2 – Is it “Fridge Worthy?”

32 Communications Survival Guide Resources to Have –New Visitor Letter (or packet) –Follow Up Letter –“Hey You” Cards (card stock) –Pre-printed Post Cards & Stamps –Database –Re-Purpose Common Communications

33 Communications Survival Guide The Printed Word –Keep in Mind…Printed Word is “Official” and sends permanent message. Verify, Proof, and 3 rd Party Test Don’t send negative or mixed messages

34 Communications Survival Guide DUE TO RECENT VANDALISM LOITERING IS STRICTLY PROHIBITED VIOLATORS WILL BE PROSECUTED

35 Communications Survival Guide DUE TO RECENT EVANGELISM LOITERING IS ENCOURAGED VIOLATORS MIGHT BE FED AND WHOOPED UP ON IN BASKETBALL.

36 Communications Survival Guide The Online World –Websites, Email, Blogs –Survey your students to see how they spend their online time. –Be careful of spending too much effort here!

37 Communications Survival Guide Email –No Longer Effective for Reaching Teens –Very Effective for Adults –So, How To Use Email?

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39 Communications Survival Guide Mass Email Solutions?

40 Communications Survival Guide Blogs – Do You Need One? –Well, yes! –Content is Reusable (RSS) –Content is Subscribable (RSS) –Free! Wordpress.com, Blogger.com, LiveJournal.com

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42 Communications Survival Guide The Connected World –Instant Messengers –SMS Messaging –Social Networking Websites –Viral Video

43 Communications Survival Guide All in One IM Programs –Trillian www.ceruleanstudios.com –Pidgin http://www.pidgin.im MSN and Yahoo are now integrated

44 Communications Survival Guide JabberText.com –Bulk SMS Messaging –Upload Cell Phone database –Integrate with your Website or Email –Send mass SMS message to students –Today’s Group - $Free!

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46 Communications Survival Guide Social Networking –MySpace.com –Facebook.com –Yahoo360 –Microsoft Live –Consider creating a “Group” profile

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49 Communications Survival Guide The Survey –Every community is unique. Find your niche. –Every audience within your ministry must be treated individually.

50 Communications Survival Guide Our Survey Results (Students) –Half of kids are “disconnected” (no internet or cell phone) –Email not going to be reliable –Personal Phone Calls & Mail Important –Website is waste of time –SMS Important –Staples & Duct Tap Might help!

51 Communications Survival Guide The Assessment –Honest Assessment of Where You Are –Where Do You Need to Be? –How Are You Going to Get There?

52 Communications Survival Guide The Plan –Easier Than You Might Think! Especially when you timeline everything out. –What Happens When? –Who is Doing What?

53 Communications Survival Guide Gorilla Tactics –Mailing Label Puzzle –Change your IM “Display Name” –Write a letter in TXT language (wiki) –Chalk the Message –Duct Tape Flyer to Their Shirt (Seriously!)

54 Communications Survival Guide Gorilla Tactics –Write a “Blah” letter with a PS –Put Announcements to Music –Videotape Somebody Reading Announcements –Group Hypnosis –Headline at top of next Bulletin Insert -- “About the Carpet Stains…”


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