1. WRITING THE FUTURE: STRATEGIC THINKING AND FUNDRAISING FOR LITERATURE AND PUBLISHING ORGANIZATIONS AND ASSOCIATIONS by Sue Kay Tbilisi, Georgia 26-27 March, 2012 www.bookplatform.org

2. Creative ways of fundraising for the work you want to do... Exchanging top tips

3. Creative fundraising ideas: Culturally congruent – familiar and different enough… Persuading friends, supporters, customers, users to spend more in new ways Paying for or selling something in a new way

4. Some ideas from the UK … with attendant health warnings! ×

5. Five categories... Crowdfunding Exploit your assets Pop-up movement Alternative currencies Attention-grabbing events or activities

6. Crowdfunding......individuals buy ‘shares’ or ‘units’ in new work, projects or commissions...donors/investors gain rewards in return for seeing the work or project completed

8. How does Unbound work? Authors pitch their ideas direct to readers on the Unbound site If you like what you read, you can pledge money to help make the book happen Different levels of benefit depending on sum pledged e.g. hardback, signed copy, invitation to launch, lunch with author... Everyone who supports an author gets their name printed on every edition of that book and access to the author’s shed while they write the book Refund if target not reached

11. Exploit your intellectual or physical assets......spin-offs e.g. merchandising...consultancy/ services based on core strengths or areas of expertise

14. Join the pop-up movement......set up a low cost outlet, participation or exhibition space in an empty shop or office...help rejuvenate a business area, shopping street or community

18. Alternative currencies......using a members-only ‘currency’ for ‘buying’ and ‘selling’ goods and services

20. Dream up some attention-grabbing, money-generating events or activities... Sponsored or challenge activity Storytelling sleepovers in your museum or shop Calendars Clothes-swaps 50:50 initiative One-off appeal Hold an auction A bucket...

21. Sponsored or challenge activity

22. Story-telling sleepovers

23. Calendars

24. Clothes swaps

25. 50:50

26. One-off appeal

27. Hold an auction

28. A bucket

29. And now, some creative fundraising ideas from Armenia, Georgia and Ukraine for literature, library, translation and publishing organisations in the UK... Over to you!