1. #ASDAnet @ASDAnet Top 10 Tips for Recruitment & Engagement Adrien Lewis, Houston ’16 Chair, Council on Membership Danielle Bauer, CAE ASDA Director of Membership

2. #ASDAnet @ASDAnet Why What How

3. #ASDAnet @ASDAnet ASDA Membership Stats 20,000+ predoctoral members => 90% market share 45 chapters auto-bill vs. 20 recruited 6 chapters = under 60% market share Nearly 2,000 predental members and growing Many low involvement chapters

4. #ASDAnet @ASDAnet Membership Outreach Initiative Purpose to increase membership and involvement at chapters Conference calls and visits with chapters Identify chapter challenges – Recruitment, administration, fundraising Share best practices of other chapters

5. #ASDAnet @ASDAnet #1 – Know Your Why Elevator pitch WIIFM – What’s In It For Me? Share your personal story

6. #ASDAnet @ASDAnet #2 – Start Early Hold membership drive or ASDA Fever Week early in school year Ask for time or money before other commitments come up

7. #ASDAnet @ASDAnet #3 – Use All Available Resources Materials sent from ASDA national Chapter resources on website Info passed down from previous leader

8. #ASDAnet @ASDAnet #4 – Target Events to Different Groups Vary dates/times of events to meet different schedules Focus type of event on audience

9. #ASDAnet @ASDAnet #5 – Repeat Messages Good rule of thumb – 3x a charm Use different medium Email, Facebook, posters, word of mouth Be consistent

10. #ASDAnet @ASDAnet #6 – Demonstrate Value Tangible vs. intangible benefits Determine their motivation factor Social, professional, advocacy, service

11. #ASDAnet @ASDAnet #7 – Brand ASDA Chapter ASDA chapter logo Be visible at chapter activities and events Co-sponsor with other organizations

12. #ASDAnet @ASDAnet #8 – Accurate Data Keep good records of members vs. non- members Maintain current contact information Track involvement “activity points”

13. #ASDAnet @ASDAnet #9 – Involve Entire Board Recruitment of new members and volunteers is everyone’s job Set goals for board and give rewards Recruiting X number of members Finding replacement for their position

14. #ASDAnet @ASDAnet #10 – Be Creative Try different approaches Keep an open mind to other’s ideas What works for one doesn’t work for all

15. #ASDAnet @ASDAnet Great Ideas Webinar Virtual idea exchange on Nov. 20 Focus on fundraising, sponsorship and vendor fairs Proposals due Nov. 5 ASDAnet.org/chapter-training

16. #ASDAnet @ASDAnet Incentive for chapters – $500, $300 and $200 – Presented at Gold Crown Awards Ceremony ASDA Predental Week – Feb. 8-14, 2015 – ASDA chapters and predental clubs can participate – Incentives for predental clubs

17. #ASDAnet @ASDAnet ASDA Fever!

18. #ASDAnet @ASDAnet ASDA Fever!

19. #ASDAnet @ASDAnet Why ASDA Why What How

20. #ASDAnet @ASDAnet Contacts Adrien Lewis AdrienLLewis@gmail.com AdrienLLewis@gmail.com Danielle Bauer Danielle@ASDAnet.org Danielle@ASDAnet.org