1. PAPER VIDEOS Newspapers bring multimedia content to your finger tips APRIL 11, 2013 [THURSDAY] Print media, as in news papers, provide information to readers in the form of text and pictures. Due to the increased demand for multimedia content, we see a transition from print media to digital media. Rather than abandoning news papers, this scenario led us to develop a solution, which is to integrate multimedia content (videos, pictures, audio, etc.) into newspapers by using 2D barcodes. These can be easily scanned and accessed via mobile devices. In our solution, we identified main stakeholders in the industry; the reporter, the news editor, the multimedia company and the end user. The reporter will provide the news to the news editor. In this case, the reporter also provides the multimedia content that is relevant to the article. If the editor feels the necessity to link more multimedia to the article, our solution will assist the process. The editor will format the content and decide the placement of a 2D barcode, which will link to the multimedia content. In order to generate this barcode and to store the extra multimedia content (videos, pictures, audio, etc.), the newspaper will subscribe to a multimedia company. The editor will access the subscribed website in order to generate the 2D barcode. If a picture is to appear in the newspaper article, the editor has the option of embedding the barcode within the image. If there is no picture, the generated barcode alone, can be obtained. The task of the multimedia company would be to host the multimedia files provided by the editor.

2. TEAM “Y-Not’s” Warnaka Gunawardena Industrial & Systems Engineering Praveen Gopallawa Civil Engineering Sumali Hewage Nutrition

4. BUSINESS PLAN Actions 1.Create web portal 2.Enable multimedia hosting 1.Subscribe or free trial 2.Access web portal If multimedia required, scan barcode Multimedia Company Newspaper Editor Readers

5. BUSINESS PLAN Costs 1.Web development cost USD 1,000 2. Content hosting cost USD 1,000 / yearly Subscription fee USD 500 / Monthly Free Multimedia Company Newspaper Editor Readers

6. BUSINESS PLAN Benefits 1.Subscription revenue if subscribed 2.Advertisement revenue if free trial 1.Newspaper demand increase 2.Advertisement revenue increase 3.Streamlined process Multimedia content through mobile device Multimedia Company Newspaper Editor Readers

7. BUSINESS PLAN Multimedia Company Newspaper Editor Readers Time to Implement 1 monthInstant Multimedia Company Newspaper Editor Readers

8. BUSINESS PLAN Multimedia Company Newspaper Editor Readers Actions 1.Create web portal 2.Enable multimedia hosting 1.Subscribe or free trial 2.Access web portal If multimedia required, scan barcode Costs 1.Web development cost USD 1,000 (One time) 2. Content hosting cost USD 1,000 / yearly Subscription fee USD 500 / Month Free Time to Implement 1 monthInstant Benefits 1.Subscription revenue if subscribed 2.Advertisement revenue if free trial 1.Newspaper demand increase 2.Advertisement revenue increase 3.Streamlined process Multimedia content through mobile device

9. Summary An idea to boost the Newspaper industry and to break the barrier between Print media and Digital media. It also aims to “increase profit”, to investors and newspapers alike. Use of trending devices such as Smart Phones and 2D bar-coding. Consumer experience enhancement.

10. Thank You! Sca Scan Barcode Russian Meteorite !

11. Music for video "Drops of H2O ( The Filtered Water Treatment )" by J.Lang 2012 - Licensed under Creative Commons Attribution (3.0)