2. America’s Obesity Epidemic During the past 20 years there has been a dramatic increase in obesity in the USA Average weight from 1960 to 2002 –Men rose from 166 to 191 lbs –Woman rose from 140 to 164 lbs Average BMI (body mass index) has increased from 25 to 28

3. No Data <10% 10%–14% Obesity Trends Among U.S. Adults 1985

4. Obesity Trends Among U.S. Adults 1986 No Data <10% 10%–14%

5. Obesity Trends Among U.S. Adults 1987 No Data <10% 10%–14%

6. Obesity Trends Among U.S. Adults 1988 No Data <10% 10%–14%

7. Obesity Trends Among U.S. Adults 1989 No Data <10% 10%–14%

8. Obesity Trends Among U.S. Adults 1990 No Data <10% 10%–14%

9. Obesity Trends Among U.S. Adults 1991 No Data <10% 10%–14% 15%–19%

10. Obesity Trends Among U.S. Adults 1992 No Data <10% 10%–14% 15%–19%

11. Obesity Trends Among U.S. Adults 1993 No Data <10% 10%–14% 15%–19%

12. Obesity Trends Among U.S. Adults 1994 No Data <10% 10%–14% 15%–19%

13. Obesity Trends Among U.S. Adults 1995 No Data <10% 10%–14% 15%–19%

14. Obesity Trends Among U.S. Adults 1996 No Data <10% 10%–14% 15%–19%

15. Obesity Trends Among U.S. Adults 1997 No Data <10% 10%–14% 15%–19% ≥20

16. Obesity Trends Among U.S. Adults 1998 No Data <10% 10%–14% 15%–19% ≥20

17. Obesity Trends Among U.S. Adults 1999 No Data <10% 10%–14% 15%–19% ≥20

18. Obesity Trends Among U.S. Adults 2000 No Data <10% 10%–14% 15%–19% ≥20

19. Obesity Trends Among U.S. Adults 2001 No Data <10% 10%–14% 15%–19% 20%–24% ≥25%

23. America’s Obesity Epidemic Over 60% of Americans (60 million) are overweight –30% are obese 16% or 9 million kids are overweight Obesity is responsible for more than 300,000 deaths a year

24. America’s Obesity Epidemic The increases in overweight and obesity cut across all ages, racial and ethnic groups, and both genders The prevalence of overweight and obesity increases until about age 60 By 2009, almost 70% of the population will be overweight or obese

25. High Cost of Being Overweight The economic cost of obesity in the United States was about $117 billion in 2000 Medical costs up to 36% higher than those of a normal weight Annual medical spending is 14% higher –37% higher with obesity Weight loss can reduce lifetime medical costs from $2,200 - $5,300 per person

26. High Cost of Being Overweight Overweight and obesity impact the workplace –39 million workdays lost –62 million physician office visits –239 restricted activity days –89 million bed related days

27. High Cost of Being Overweight Overweight and obesity are tied to major diseases and other health problems –Heart disease –Certain types of cancer –Type 2 diabetes –Stroke –Arthritis –Breathing problems –Depression

28. Causes of Overweight & Obesity Genetics, environment and consumption A changing environment has broadened food options and eating habits Portion size has also increased Compare portion sizes today to sizes 20 years ago

29. 140 calories 3-inch diameter Calorie Difference: 210 calories 350 calories 6-inch diameter Bagel 20 Years Ago Today

30. Calorie Difference: 257 calories 590 calories Cheeseburger 20 Years Ago Today 333 calories

31. Calorie Difference: 525 calories 1,025 calories 2 cups of pasta with sauce and 3 large meatballs 20 Years AgoToday 500 calories 1 cup spaghetti with sauce and 3 small meatballs Spaghetti and Meatballs

32. 610 Calories 6.9 ounces Calorie Difference: 400 Calories French Fries 20 Years AgoToday 210 Calories 2.4 ounces

33. Calorie Difference: 165 Calories 250 Calories 20 ounces 85 Calories 6.5 ounces Soda 20 Years AgoToday

34. Calorie Difference: 500 calories 820 calories320 calories Turkey Sandwich 20 Years AgoToday

35. Coffee 20 Years Ago Coffee (with whole milk and sugar) Today Mocha Coffee (with steamed whole milk and mocha syrup) 45 calories 8 ounces 350 calories 16 ounces Calorie Difference: 305 calories

36. Pepperoni Pizza 20 Years AgoToday 500 calories850 calories Calorie Difference: 350 calories

37. Chicken Caesar Salad 20 Years AgoToday 390 calories 1 ½ cups 790 calories 3 ½ cups Calorie Difference: 400 calories

38. Causes of Overweight & Obesity Americans live sedentary lives –40% of adults do not participate in any leisure time physical activity –Less than 1/3 of adults engage in the recommended amounts of physical activity –43% of adolescents watch more than 2 hours of television each day

39. Causes of Overweight & Obesity Overweight and obesity result from an imbalance of calorie consumption and physical activity Body weight is the result of a combination of genetic, metabolic, behavioral, environmental, cultural, and socioeconomic influences Behavioral and environmental factors are large contributors and provide the greatest opportunity for actions and intervention

40. How Do Genes Affect Obesity? Science shows that genetics does play a role in obesity However in most cases, genes and behavior are both needed for a person to be overweight

41. "Despite obesity having strong genetic determinants, the genetic composition of the population does not change rapidly. Therefore, the large increase in obesity must reflect major changes in non-genetic factors." Pediatrics. 1998; Supplement: 571

42. Weight Loss Market In 2002, Americans spent nearly $100 billion on diet related products and services –Expected to double by 2007 Four out of five American women say they're dissatisfied with the way they look On any given day in the USA… –Almost half of women are on a diet –And one in four men

43. Body Balance Launch Paks Launch 2-Pak Launch 4-Pak

44. 2 Body Balance Program Paks Plus, Over $50 Free Added Value –2 Promo Paks –Tape Measure –Tablet Box –Shaker –Powder Container –100 Mini Flyers –25 Retail Brochures –5 Lighten Up Buttons –Launch DVD –1 Raffle Ticket –$300.00 US$312.00 CN Body Balance 2-Pak

45. 4 Body Balance Program Paks Plus, Over $150 Free Added Value –4 Crave Control –4 Promo Paks –Tape Measure –Tablet Box –Shaker –Powder Container –100 Mini Flyers –25 Retail Brochures –5 Lighten Up Buttons –Launch DVD / 4 Raffle Tickets –$600.00 US $624.00 CN Body Balance 4-Pak

46. Lighten Up Sweepstakes Sweepstakes Goal –Maintain heightened awareness of Body Balance during first 100 days after launch –Enhance product trial, success and re- purchase –Retailing introduction tool –Rapidly gain testimonials Customer Wins…You Win! –Grand Prize is double edge sword

47. Prizes Grand Prize - $2,5000 New Wardrobe (Customer & Consultant Win) –National Winner –Regional Winner (region with most entries) Three Category Winners - $1,000 Shopping Spree –Biggest % weight loss –Biggest loss in inches –Biggest loss as a couple 250 Other Prizes –Warm up suits, golf putters, tote bags, wallets and promo paks

48. How To Participate Use brochure and contest to promote Body Balance Program Give Sweepstakes brochure to everyone starting the Body Balance Program Lose weight on the Body Balance Program Submit official entry form in retail brochure, before and after pictures and results no later than July 15, 2006 Winners drawn on August 2006 kick-off call