1. Chapter 4 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill Donald Cooper Pamela Schindler Business Research Methods

2. Chapter 4 ©The McGraw-Hill Companies, Inc., 2001Irwin/McGraw-Hill The Research Proposal

3.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Purpose of the Research Proposal äTo present the question to be researched and its importance äTo discuss the research efforts of others who have worked on related questions äTo suggest the data necessary for solving the question Slide 4 - 1

4.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style The Research Sponsor All research has a sponsor in one form or another: äIn a corporate setting, management sponsors research äIn an academic environment, the student is responsible to the class instructor Slide 4 - 2

5.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style What are the Benefits of the Proposal to a Researcher? äAllows the researcher to plan and review the project’s steps äServes as a guide throughout the investigation äForces time and budget estimates Slide 4 - 3

6.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Types of Research Proposals äInternal äExternal Slide 4 - 4

7.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Proposal Complexity 3 levels of complexity: äThe Exploratory study is used for the most simple proposals äThe Small-Scale study is more complex and common in business äThe Large-Scale Professional study is the most complex, costing millions of dollars Slide 4 - 5

8.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style How to Structure the Research Proposal? äCreate proposal modules äPut together various modules to tailor your proposal to the intended audience Slide 4 - 6

9.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Modules in a Research Proposal Executive Summary äProblem Statement äResearch Objectives äLiterature Review äImportance of the Study äResearch Design äData Analysis äNature and Form of Results äQualifications of Researcher äBudget äSchedule äFacilities and Special Resources äProject Management äBibliography äAppendices Slide 4 - 7

10.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style What to include in the Appendices? äA glossary of concepts, constructs, and definitions äSamples of the measurement instrument äOther materials that reinforce the body of the proposal Slide 4 - 8

11.  The McGraw-Hill Companies, Inc., 2001 Irwin/McGraw-Hill Click to edit Master title style Evaluating the Research Proposal äProposal must be neatly written in appropriate writing style äMajor topics should be easily found and logically organized äProposal must meet specific guidelines set by the sponsor äTechnical writing style must be clearly understood and explained 4-10 Slide 4 - 9