1. 1 Lock-its TM Introducing

2. 2 Opportunity to meet organization need and deliver leak proof performance with lids that snap shut Consumer Insights Key Insights: –Easy organization is an important attribute for food storage containers –Locking tabs provide assurance of secure leak-proof performance

3. 3 Rubbermaid Lock-its Introducing Source: Internet concept test, March 2008 Molded Gasket for Improved, Air- Tight Seal 4 Locking Tabs for Secure Storage Polypropylene Easy Find Lids Base Easy Find Lid Organization System TM

4. 4 Easy Find Lids Lock-its Lids snap to the base, to each other & to Easy Find Lid containers Lid Organization

5. 5 No More Clutter! Easy organization is important attribute for food storage containers 2009 Rubbermaid Durable Food Storage - Easy Find Lid Organization System -

6. 6 Rubbermaid Lock-its Introducing 2 Cup MSRP: $3.69 3 Cup MSRP: $4.19 14 Cup MSRP: $7.99 9 Cup MSRP: $6.99 7 Cup MSRP: $5.99 5 Cup MSRP: $5.49 24 Cup MSRP: $9.99 40 Cup MSRP: $12.49 Divided MSRP: $6.49 1.25 Cup MSRP: $2.99 Available March 2009

7. 7 Introducing Rubbermaid Lock-its Twin Pk Contents: - 2 – 5 cup MSRP: $7.99 Set Contents: - 2 – 1.25 cup - 1 – 2 cup - 1 – 3 cup - 1 – 5 cup - 1 – 7 cup MSRP: $17.99

8. 8 Competitive Comparison Rubbermaid Lock-its SnapwareLock & Lock Sterilite Ultra-Seal # Locking Tabs 4244 Molded Gasket X Lids to Base Org X Nesting Lids X X Color Match LidsX Microwave VentX 100% AirtightXXXX Durable BaseXXXX MW SafeXXXX

9. 9 Rubbermaid Portfolio Name Rubbermaid Easy Find Lids™ Rubbermaid Produce Saver™ Rubbermaid Lock-its Rubbermaid Premier Function & Message Durability. Right Lid. Right Now. Keeps Produce Fresh & Crisp up to 33% longer. Secure Seal. 100% Leak-proof. Stain Resistant. Easy Seal. Easy Clean. Easy Store. Size5.0 cup Retail$4.19$5.29$5.49$6.99

10. 10 Print Advertising TV Advertising Web PR Coupons Merchandising Mass Reach - Build Awareness Targeted Awareness - Education Awareness & Trial 2009 Marketing Support Easy Find Lids Organizational System