1. Ethos, Pathos, & Logos
Persuasive Language

2. OBJECTIVES -Understand and define ethos, pathos, & logos
-Recognize characteristics of E,P,L in a given text
-Employ E,P,L in your own writing

3. Letter Home
You will write a letter to your parents asking for something. The “something” should be a serious request. Maybe a curfew extension, raise in allowance, a car… In your letter you will use ethos, logos, and pathos to persuade your parents to honor your request. Your letter will be mailed home, and your parents will provide me with feedback on the effectiveness of your argument.

4. ETHOS Greek word—related to ethics/ethical
Moral; showing moral character
Image—how does a writer/speaker come across?

5. ALLUSION
reference to, a place, event, literary work, or work of art, either directly or by implication.
Not to be confused with illusion

6. Speaker’s Ethos Does he speak with confidence?
Appropriate word choice?
How does he carry himself?
Is he nervous?
Eye contact?
Is tone appropriate for audience?
Is he speaking with purpose?

7. Writer’s Ethos Appropriate word choice?
Correct spelling & punctuation?
Is tone appropriate for audience?
Organization—Writing with purpose?

8. Letter from Birmingham Jail by Martin Luther King
The Letter from Birmingham Jail is an open letter written on April 19,1963 by Martin Luther King Jr., an American civil rights leader. King wrote the letter from the city jail in Birmingham, Alabama, where he was confined after being arrested for his part in a planned non-violent protest conducted by the Alabama Christian Movement for Human Rights and King's Southern Christian Leadership Conference against racial segregation by Birmingham's city government and downtown retailers.

9. RHETORIC
Using language as a tool for persuasion

10. Rhetorical Devices
Techniques that writers/speakers use to persuade

11. PATHOS
An appeal to the emotion of the audience

12. Contrast (antithesis)
Use of words or phrases that are opposites to create effect

13. ANAPHORA
Repetition of a phrase for rhetorical effect or emphasis

14. ALLITERATION
repeating the same consonant sound at the beginning of several words in close succession.
Ex: tongue twisters

15. LOGOS
Loosely translates to logic
Depends on reasoning and evidence

16. COUNTERARGUMENT— 2 PARTS
Concession– Anticipating the opposition’s major argument
Refutation—An argument against your opposition’s major argument

17. Deductive Reasoning
Stated in a three part statement called a syllogism.
A is true(general statement), and B is true(particular example); therefore C(conclusion) is true.

18. Syllogism Example
A. All books from that store are new. B. These books are from that store. C. Therefore, these books are new.
If A is true, and B is true, then C must be true.