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Chapter 5 Transactions and Electronic Commerce I. Methods of Data Capture (P.164-P.170) Point of sale (POS) Process control Electronic data interchange (EDI) Web data applications
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1. Point of sale (POS) Capture data at the point of sale (the sales register is a computer terminal connected to a central computer). Keyboard (gas station) Bar code scanner (supermarket) Optical character recognition (OCR) reads handwritten zip code Magnetic ink character recognition (MICR) - more accurate than OCR Error detection, computations and immediate update Avoid - rekey data, lost data, duplicate data, inaccuracies, long time, fail to identify error.
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2. Process control Manufacturing machines are connected to computers or have built-in computers. Monitor production levels. Monitor quality. Monitor machine uptime or downtime. Problems –standard for various machines –an enormous amount of data: how to use, how to store, how to transmit.
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3. Electronic data interchange (EDI) (p.167) The direct computer-to-computer exchange between two firms of standard business transaction documents (invoices, bills, purchase orders, etc.) or send documents through a third- party EDI provider. Cut lead time and improve quality control Lock in customers (easier for customers or distributors to order) Standard and compatibility: software and hardware, data definitions, format of documents, and data conversion.
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4. Web Database Applications Why do business on the Web? –Expanded reach –Corporate image enhancement –Improved customer service –Follow-up sales/marketing material –New product/service delivery channel –Reduced operating expenses –Test marketing (new products, new services, new market campaigns)
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Web database applications –Advertising –Customer services –Financial servicesFinancial services –Information collection and search enginesearch engine –Job recruitmentJob recruitment –Luxury productsLuxury products –Real estateReal estate –Virtual shopping mallsVirtual shopping malls
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1. B2C Prepurchase Information Purchase Postpurchase support 2. B2B Buyers know what products they want Buy in bulk Make repeat purchase II. E-Commerce (P.170)
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1. Primary measures of data quality Data integrity Multitasking and concurrency problems Data volume & Performance Summary measures and details Time Example of problems: P.180 Figure 5.15 III. Data Quality (P.180 - P.183)
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Data integrity It means keeping data accurate and correct. –Reduce error: avoid reentry and build in error detection –Validation: avoid missing data, and eliminate inconsistency –Immediate update
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Multitasking and concurrency problems –Multitasking OS: run more than one jobs at the same time –Concurrency problems in multiuser environment: different applications modify the same piece of data at the same time –Example. P.182 Figure 5.16: 200? 850? or 550? Need software to lock out all users except one.
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Data volume –Systems slow down –Difficulty for data integrity –Storage –Obsolete data Time (deadline, timing)
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