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Published byDoris Brown Modified over 9 years ago
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Value Proposition Canvas Introduction
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Quick Review Future scenarios Action items University view Faculty and student perspectives
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What should we do with all of the data and information? How do we make sense of it?
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How might we enhance our value? How might we create new value?
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Value Proposition... the combination of products and services that create value for a particular customer segment.
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Products + Services... the combination of products and services that create value for a particular customer segment.
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Customers... the combination of products and services that create value for a particular customer segment.
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Customer Profile MapValue Map
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Value Proposition Canvas Part One: Customer Profile Map
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Customer Profile Map: Jobs What things are your customers trying to get done in their work or in their life?
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Customer Profile Map: Gains What the outcomes or benefits that your customers want? (e.g. social gains, positive emotions, cost savings)
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Customer Profile Map: Pains What annoys your customers or prevents them from getting their jobs done?
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Value Proposition Canvas Part One: Customer Profile Map ACTIVITY
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Instructions Discuss jobs, pains, gains – Connect to your customer segment Use the “trigger” questions in your folder Write ideas on sticky notes – One idea per sticky note Add notes to the customer profile map Time: 45 minutes
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Value Proposition Canvas Part One: Customer Profile Map DEBRIEF
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Debrief Pair up with another group Share the five most interesting ideas from each section Ask clarifying questions Time: 10 minutes (5 minutes each)
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Value Proposition Canvas BREAK
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Value Proposition Canvas Part Two: Value Map
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Value Map: Products & Services What products or services do you offer that your customer would be interested in?
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Value Map: Gain Creators How do your products create customer gains? How will you produce the outcomes your customer wants?
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Value Map: Pain Relievers How do your products alleviate customer pains? How will you reduce the frustrations your customer experiences?
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Value Proposition Canvas Part Two: Value Map ACTIVITY
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Instructions Discuss products and services, pain relievers, gain creators Use the “trigger” questions in your folder Write ideas on sticky notes – One idea per sticky note Add notes to the value map Time: 30 minutes
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Value Proposition Canvas Part Two: Value Map REFLECTION
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Instructions As a group select two (2) of your most promising ideas/opportunities – What gains do they create? – What pains do they solve? Be prepared to share Time: 15 minutes
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Value Proposition Canvas Part Two: Value Map DEBRIEF
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Debrief State your customer segment Share your most promising idea with the group – What does it do for the customer? Time: 2 minutes
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Value Proposition Canvas Next steps
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Transcribe the canvases Draft value proposition statements to reflect on tomorrow
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