1. “Only CBS” Kennedy Center Honors Hub integration Jump Into Ireland Contest Hub creation & management Jump Into Ireland Social Media engagement CBS brought Tourism Ireland to the forefront for travel enthusiasts seeking a new and exciting destination for 2015. Tourism Ireland engaged high quality audiences during the holidays with targeted TV, Digital & Social messaging encouraging travel to Ireland and promoting our contest. Jump Into Ireland contest promos on CBS TV stations 1

3. 3 New York Chicago Boston San Francisco Washington D.C. 19.4 23.1 35.9 16.8 13.5 20.2 22.4 32.9 25.4 16.1 104.1% 97.0% 91.6% 151.2% 119.3% CBS Local Market Estimated Ratings Actual Ratings % Delivery

4. CBS targeted the most qualified potential Ireland travelers with a with a content hub ownership surrounding the Kennedy Center Honors TV special CBS targeted the most qualified potential Ireland travelers with a with a content hub ownership surrounding the Kennedy Center Honors TV special 4

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10. 10 New York Los Angeles Chicago Boston San Francisco Washington D.C. 416,483 220,540 87,016 143,775 110,846 8,239 75,188 73,381 69,396 87,560 31,815 756 1,357 1,188 996 2,927 698 496 CBS Local Market Facebook Fans Twitter Followers Total Clicks Total Impressions from Facebook & Twitter: 932,777

11. ead Prospective travelers were sent to a custom branded contest hub for the chance to win a grand prize trip to Ireland 11

12. DIGITAL IMPRESSIONS SOCIAL IMPRESSIONS OPT-INS 5,251,715 932,777 2,749 12 CONTEST ENTRIES 8,353