0. Riya Raavicharla Charles Ro
Vera Bradley Inc.
(VRA)
Riya Raavicharla
Charles Ro

1. Background
Founded by Patricia R. Miller and Barbara Bradley Baekgaard after noticing a lack of feminine-looking luggage
Headquarters is located in Fort Wayne, Indiana
Has a reputation as a leader in the gift industry
Employs 2300 people directly and many more through subcontracting
2012 fiscal sales were $461 million
Vera Bradley is an internationally recognized brand

2. What they do?
•Vera Bradley designs, manufactures and markets a distinctive line of superior quality handbags, travel items, stationery and accessories that convey the Vera Bradley image and unique lifestyle.
•The company combines smart product designs with distinctive and colorful fabrics and trims
•Vera Bradley has a loyal following of customers who appreciate the function and quality of bags and luggage.

3. Recent News
•Vera Bradley Names Robert Wallstrom Chief Executive Officer (November 5, 2013)
•Vera Bradley Disney Collection is available at Disney stores (September 21, 2013)
•Vera Bradley to Expand and Add Jobs (August 2, 2013)
•20th Annual Vera Bradley Foundation Classic raises record amount for Breast Cancer Research (June 3, 2013)
•Vera Bradley Baby Collection Available (March 14, 2013)
•Vera Bradley To Grace 'The Stage' At Isetan Shinjuku, Tokyo (Aug 14, 2012)
•Vera Bradley Cell Phone Cases Available at Verizon Stores and Online at verizonwireless.com (June 1, 2012)
•Vera Bradley To Be Available At Von Maur (June 1, 2012)

4. Technicals Price: 23.90 52-week: 17.27 - 27.15 Market Cap: 964.38M
P/E:
Div/Yield: (N/A)
EPS:
Shares: M
Beta:
Institutional Ownership: 80%

5. 1-Month Chart

6. 6-Month Chart

7. 1-Year Chart

8. Financials Second Quarter Results Released - September 11, 2013
Increased 1.9% to $125.4 million
Direct net revenues increased 14.2%

9. Competitors
Coach, Inc.
Michael Kors
Macy's, Inc.

10. Competitors

11. Reasons to Buy Next Earnings report releasing on - December 11, 2013
Growth expected
Appeals to more consumers as competitors provide higher priced goods
Growing in size compared to its competitors
New stores continue to open, Robert Wallstrom
45% increase of people visiting the website