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Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the evolution of entertainment.

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Presentation on theme: "Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the evolution of entertainment."— Presentation transcript:

1 Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the evolution of entertainment

2 What is Entertainment? Whatever people are willing to spend their money and spare time on 2

3 Evolution of Entertainment and Entertainment Marketing  Beginning of Twentieth Century Audiences needed to travel to the entertainment source Audience feedback was instantaneous and live (think comedy shows) Technology distanced entertainers from their audiences (pre-recorded television) 3

4 “It’s Just a Fad” When _____ first came out, this was many people’s response  Early days of television and marketing Television changed the marketing of entertainment in a profound way. Television was black and white until the 1960s. Color television was introduced in 1962. And now?? How does this affect marketing? ILoveLucy

5 Influence of Television  Television ratings-Nielsen Ratings Number of viewers the programming attracted How does this affect marketing? SWBAT: Discuss the evolution of a product as it relates to entertainment

6 Change Accelerated  Advancements? Technology Improvements  Internet  Cable Television  Satellite Television SWBAT: Discuss the evolution of a product as it relates to entertainment

7 Technology and Customer Feedback  Viewing the show-counted in the ratings  Texting a vote during a television show  Participating at home in game shows shown on television  Tweeting thoughts to newscasts SWBAT: Discuss the evolution of a product as it relates to entertainment

8 Your Task  You will research the evolution of a certain form of entertainment With a partner, design a poster board showing the evolution of your product At least 4 pictures of the product. Caption each picture…describe its price, features, popularity, the year, etc. SWBAT: Discuss the evolution of a product as it relates to entertainment

9 9 1234 Pictures1 or more pictures some relating to product 2 pictures relating to product. Other pictures may be provided but not related 3 pictures directly relating to product 4 or more pictures directly relating to product CaptionsAudience Professionalism Visually Pleasing

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