1. By MajedAlmaskri Eric Van Emburgh Brianne Morgan Clyde Taylor
Nike Shoes
By MajedAlmaskri
Eric Van Emburgh
Brianne Morgan
Clyde Taylor

2. Research Three things they look at for researching Nike Shoes
Biomechanics
Body movement
Physiology
How it works under stress
Sensory/Perception
How you feel wearing the shoes
Building
13,000 sq. ft. of state of the art research facility
Testing
Four factors to testing
Geography
Gender
Age
Skill level

3. NikeMarketing The “Just Do It” slogan was coined in 1988
Creates advertisements with pro athletes, college teams, and professional teams
They’re advertising campaign is led by the Wieden+Kennedy agency
Won “Advertiser of the Year” twice at the Cannes Advertising Festival – only company to do that thus far

4. Nike Manufacturing
Over 700 shops and offices located in 45 different countries
Factories are located primarily in Asia
Had many issues with child labor laws
2008 – an Australian news station sent an undercover camera crew to a major factory and found instances of squalid living conditions and forced labor.
Nike stated soon after that they will fix these issues

5. Packaging Three Factors Revamped Packaging for 2011 Reduce weight
Cost in shipping
Use of materials
Revamped Packaging for
Boxes
Use 30% less materials
100% recyclable and uses recycled materials
Reduces greenhouse gases
Saves 200,000 trees yearly
Shipping boxes
20% lighter
Thinking about reduces size of box, wrapping paper, and also polybags

6. Sales and Distribution
Over 700 shops in 46 countries(mostly Asia).
Profit Of $19.2 billion USD in sales in the past year.
Plans to earn 27billion in the next 5 years.
years

7. Consumer Use Athletic Shoes Athletic Clothes Sports Equipment
Nike has may shoe lines such as Air Max and Air Jordan
Athletic Clothes
Nike makes athletic clothes from ball shorts to Pro Combat jerseys, which is the jersey for college football teams.
Sports Equipment
Nike makes equipment for every sport.

8. Final Disposition Nike is considered as a growing textile company.
Textile can lead to pollution.
But, Nike is ranked among the top 3 of most climate-friendly industries.

9. How Do They Do It?
Trash Talk Shoes
Reuse-A-Shoe program

10. Final Disposition Nike’s products don’t usually last long due to:
Nike makes new products very often and due to rapid trends changing customers feel like they must get the newer, latest model even though there current model is well.
Some products, sneakers in particularly, usually do not last long due to overwear or playing and consumers have to buy new ones.