2. 2013 ANALYTICS SYMPOSIUM February 12, 2013 Grand River Center Dubuque, Iowa Executive Panel Amy Mayer Vice President Cap Gemini Rich Clayton ‘87 Vice President of Marketing Oracle Business Analytics Tim Suther ‘82 Chief Marketing Officer Acxiom Dave Pooley Vice President Peloton Group Chris Kohlmann Information Service Manager City of Dubuque

3. 3 Panel Topics Building Analytic Culture Analytic Processes & Frameworks Data Scientist / Skills Getting Started

4. 4 Industrializing Business Analytics “As analytics grow more popular and central to business strategies, there is also a need to produce analytical miracles repeatedly, reliably and quickly.” Thomas Davenport

5. 5 Analytic Culture

6. 6 Changing Your Culture…. “In God We Trust, All Others Bring Data”

9. 9 Analytic Processes

10. 10 Performance Management Framework  Set strategy and goals  Define key initiatives and KPIs  Assign accountability  Long term planning scenario’s  Customer acquisition  Capital structure/financing  Allocate strategic targets  Financial budgeting  Operational planning  Rolling forecasts  Financial and operational  Revenue, profits, KPIs  Efficiency and utilization  Benchmarking and metrics  Variances to budget  Market Trends  Profitability Drivers  Financial & Statutory  Management Reporting  Compliance  Sustainability Metrics

11. 11 Data Scientists & Critical Skills

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13. 13 The technical challenges of using big data are very real. But the managerial challenges are even greater — starting with the role of the senior executive team. Andrew McAfee Research Scientist, MIT Sloan More Management Challenge Than Science

14. 14 Getting Started

15. 15 Start Simple and Evolve BI Strategy

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