2. A bit about ourselves Started out in October 2007, as Responsys Asia, an email campaign platform May 2010 we became KatalystM, an email campaign consultancy May 2012 ‘pivoted’ to become a full blown marketing agency, specialising in customer experience and marketing automation Offices in Singapore and Philippines Operating on the cutting edge between marketing and technology Specialising in high end, scalable Marketing Automation platforms (ExactTarget, Responsys, Eloqua, Radian6, Tripolis, etc.) Successful clients and case studies across Asia and ANZ, particular focus on regional clients

3. The Modern Marketing Practice Customer Experience Total Lifecycle Marketing Customer Relevancy And loyalty Marketing Automation

4. OUR STORY How to future proof your agency?

5. FROM PRODUCT CENTRIC TO CUSTOMER CENTRIC THE MARKETING MEGA TREND, 1980s – 2030s:

11. … In the life of a marketer The marketer no longer initiates campaigns – the consumer does! … The marketer becomes a traffic controller Staying relevant to each individual consumer is paramount … Which in turn means it’s all about data … And more importantly, using that data You no longer identify audiences – you identify personas You are no longer a copywriter – you’re a storyteller … You are in the business of maintaining personal relationships with a whole bunch of people

13. INSURANCE CASE: Growth of Retained Customers overtakes New Customer Growth No. of Policy Renewals growth overtake New Policies growth 20112012 20132014 Retained New Incremental acivities, automated: lasting results