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1 Distributing Social Games Effectively Paul LaFontaine 9 February 2011.

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Presentation on theme: "1 Distributing Social Games Effectively Paul LaFontaine 9 February 2011."— Presentation transcript:

1 1 Distributing Social Games Effectively Paul LaFontaine 9 February 2011

2 22 Blockbuster

3 33 Russia/CIS Japan Singapore Brazil Europe U.S. China A World of Opportunity

4 44 2 Games x 26 Networks x 5 languages = 450 engineers! Go Global

5 5 5 July 2010 550,000 Apps Source: Facebook July 2008 33,000 Apps FB Growth

6 66 Marketing

7 77 Advertising Simplicity

8 88 Visibility

9 99 Becoming Like the Open Web Acquisition Cost Open Web Facebook Virality & Mon$ Changes Early Virality & Mon$ Convergence

10 10 Platforms

11 11 Platforms like this amount 50%

12 12 Which Way?

13 13 Your players

14 14 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Evaluate Platform REVENUE Appropriate for YOUR games + + Appropriate for YOUR players

15 15 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Payments

16 16 Payments Cash to Stranger Slow Response No Joy $199.00$299.00$399.00$599.00$999.00 Installed Users Viral Multiplier % Active% PayingARPPU xxxx

17 17 Done Right

18 18 City Management You can’t build the Coliseum by yourself Build your friends’ embassies for mutual gain Installed Users Viral Multiplier % Active% PayingARPPU xxxx

19 19 Community Engagement Installed Users Viral Multiplier % Active% PayingARPPU xxxx

20 20 Pick Shots 450 engineers?

21 21 Operating (5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28

22 22 Localization Team TranslationPorting Platform Management RulesContentPricingTesting Team

23 23 Choices Create Games Localize Games Manage Platforms Regional Payments Deploy Content

24 24 Partners Create Games Localize Games Manage Platforms Regional Payments Deploy Content Partner

25 25 Good Live Operations Innovating, Testing, and Documenting our data – Creating both large-scale and quick-win features Retention Monetization Virality

26 26 Content Deployment

27 27 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

28 28 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

29 29 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price

30 30 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Sharing Work Price Partner = Payments

31 31 Your games Your platforms Your partners = Success Your Formula

32 32 Thank You


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