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Published byMarjorie Strickland Modified over 9 years ago
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1 Distributing Social Games Effectively Paul LaFontaine 9 February 2011
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22 Blockbuster
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33 Russia/CIS Japan Singapore Brazil Europe U.S. China A World of Opportunity
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44 2 Games x 26 Networks x 5 languages = 450 engineers! Go Global
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5 5 July 2010 550,000 Apps Source: Facebook July 2008 33,000 Apps FB Growth
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66 Marketing
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77 Advertising Simplicity
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88 Visibility
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99 Becoming Like the Open Web Acquisition Cost Open Web Facebook Virality & Mon$ Changes Early Virality & Mon$ Convergence
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10 Platforms
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11 Platforms like this amount 50%
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12 Which Way?
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13 Your players
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14 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Evaluate Platform REVENUE Appropriate for YOUR games + + Appropriate for YOUR players
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15 Installed Users Viral Multiplier % Active% PayingARPPU xxxx Payments
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16 Payments Cash to Stranger Slow Response No Joy $199.00$299.00$399.00$599.00$999.00 Installed Users Viral Multiplier % Active% PayingARPPU xxxx
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17 Done Right
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18 City Management You can’t build the Coliseum by yourself Build your friends’ embassies for mutual gain Installed Users Viral Multiplier % Active% PayingARPPU xxxx
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19 Community Engagement Installed Users Viral Multiplier % Active% PayingARPPU xxxx
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20 Pick Shots 450 engineers?
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21 Operating (5 + 1 + 1 + 1 + 2 + 2 + 2) * 2 = 28
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22 Localization Team TranslationPorting Platform Management RulesContentPricingTesting Team
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23 Choices Create Games Localize Games Manage Platforms Regional Payments Deploy Content
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24 Partners Create Games Localize Games Manage Platforms Regional Payments Deploy Content Partner
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25 Good Live Operations Innovating, Testing, and Documenting our data – Creating both large-scale and quick-win features Retention Monetization Virality
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26 Content Deployment
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27 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price
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28 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price
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29 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Deploy Content Price
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30 Load Times & Errors Currency & Payment Method Cultural Fit Art Style Sharing Work Price Partner = Payments
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31 Your games Your platforms Your partners = Success Your Formula
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32 Thank You
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