1. www.sti-innsbruck.at © Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at

2. www.sti-innsbruck.at Product of the company Pixtri OG, founded in 2011 in Vienna Picture-based search and recommendation engine for travel planning Finds out your travel type and suggests you some destinations or hot spots that fit to your type 2

3. www.sti-innsbruck.at 3

4. Travel Types defined by Tourism researchers all over the world Assigned pictures to tourist and personality types Describe touristic objects by pictures -> they have a certain image- based profile 4

5. www.sti-innsbruck.at 1.User chooses a set of images that reflects his/her current travel emotion 5

6. www.sti-innsbruck.at 2.PixMeAway calculates a personal user profile by interpreting the selected pictures 6

7. www.sti-innsbruck.at 3.A special algorithm compares user profile with all the profiles of tourist objects that are stored in the PixMeAway database 7

8. www.sti-innsbruck.at 4. A set of tourist objects matching the user’s profile is recommended 8