1. By Ali Martin Evan Robicheau Riley Stockton

2. One of largest social media outlets in the world Share pictures and videos – Can be shared on other social networks Launched in October 2010 – Created by Kevin Systrom and Mike Krieger – Over 1 million users in a few months

3. Currently about150 million active users – 70% log on every day 55 million photos uploaded daily 65% of the world ’ s top 100 brands have an account User base grown about 23% in last 6 months

4. 37% of people consider a business if they can connect with a picture post 63% of people value the image more than the product description or details Picture posts have the highest percentage of interaction with customers

5. http://instagram.com/p/ayj-dCxkBb/#

6. Pictures – Funny or Inspiring Hashtags Videos Interacting with actual customers – Feedback & criticism Special deals for followers

7. It ’ s all about visuals – Color – Filters – Balance business and fun – Distinct view of the world

8. Engaging and/or inspirational – Uplifting message – Make your followers laugh

9. Companies/Products – #MancrushMonday – #SelfieSunday Selfies of actual employee ’ s – #ThrowbackThursday Remind followers of pervious products Stay Relevant! – Trends

10. Connecting with customers – No aggressive “ buy this ” message – Positive – Enjoyable http://instagram.com/p/i4wSSYDu5Q/#

11. Interacting with customers – Free marketing – Creates relationships

12. Reward your Followers – Promo Codes – Special sales – Event updates

13. When is our midterm? How many users does Instagram have? What is the growth rate of Instagram? What is a great way for businesses to attract customers on Instagram? What percentage of people value a picture more than a text post? What is an example of a trending hashtag?